Starting and Running a Business All-in-One For Dummies

by Colin Barrow, Dan Matthews (Editor), Paul Barrow, Gregory Brooks, Ben Carter

Overview

Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Product Details

ISBN-13:	9781119996002
Publisher:	Wiley
Publication date:	02/15/2011
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	712
Sales rank:	512,283
File size:	15 MB
Note:	This product may take a few minutes to download.

About the Author

Dan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.

Table of Contents

Introduction.

Book I: Where to Start?

Chapter 1: Preparing for Business.

Chapter 2: Being Your Own Boss.

Chapter 3: Can You Do the Business?

Chapter 4: Starting Your Business Plan.

Chapter 5: Establishing Your Starting Position.

Chapter 6: Researching Your Customers, Competitors, and Industry.

Book II: Money in Mind.

Chapter 1: Finding the Money.

Chapter 2: Figuring Out Financials.

Chapter 3: Cash Flows and the Cash Flow Statement.

Chapter 4: Forecasting and Budgeting.

Book III: Getting the Staff.

Chapter 1: Staying on the Right Side of the Law.

Chapter 2: Finding Person Friday – Advertising and Interviewing.

Chapter 3: Employing People Successfully.

Chapter 4: Disciplining and Dismissing Staff.

Chapter 5: Paper Money, Money Paper – Payslips and Deductions.

Chapter 6: Inspiring Employees to Better Performance.

Chapter 7: Coaching and Development.

Chapter 8: Tackling Performance Appraisals.

Book IV: How Not to Cook the Books.

Chapter 1: Working for Yourself Can Be Less Taxing.

Chapter 2: Filling In and Filing Your Self Assessment Form.

Chapter 3: Getting Down to Bookkeeping Basics.

Chapter 4: Controlling Your Books, Your Records, and Your Money.

Chapter 5: Producing a Profit and Loss Statement.

Chapter 6: Developing a Balance Sheet.

Book V: Bigging Up Your Business.

Chapter 1: Taking a Closer Look at Customers.

Chapter 2: Marketing Your Wares.

Chapter 3: Writing a Marketing Plan.

Chapter 4: Brochures, Press Ads, and Print.

Chapter 5: Signs, Posters, and More.

Chapter 6: Public Relations and Word of Mouth.

Chapter 7: Planning Your Business Web Site.

Chapter 8: Choosing and Equipping Your New E-Business.

Chapter 9: E-Marketing.

Book VI: Getting Bigger.

Chapter 1: Thinking Strategically.

Chapter 2: Managing More Than One Product.

Chapter 3: Improving Performance.

Chapter 4: Franchising for Growth.

Chapter 5: TV and Radio Ads (or Your Own Show!).

Chapter 6: Becoming a Great Manager.

Index.

Editorial Reviews

"... covers all you need to know in easy to read chapters, providing tips and hits and answers to any questions." (.net, July 2009)

From the Publisher