Start-up Entrepreneurship: The SMART way

by Mikkel Draebye

Overview

The book is unique because it has both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. This book is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

Product Details

ISBN-13:	9788885486713
Publisher:	EGEA Spa - Bocconi University Press
Publication date:	03/01/2019
Edition description:	None
Pages:	122
Product dimensions:	6.00(w) x 9.25(h) x 0.30(d)

About the Author

Mikkel Draebye is Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management.At SDA Bocconi, he is Coordinator for MBA Entrepreneurial Projects and Tutor in Bocconi University’s Start-Up Incubator SpeedMiUp. He is also Core Faculty at SDA Bocconi Asia Center in Mumbai.

Table of Contents

Introduction 1

Smart entrepreneurship: Managing the uncertainties and risks associated with starting up a new venture 1

1 Entrepreneurial Management Theory: What the Academics say 3

1 Early conceptualization of entrepreneurial management: Howard Stevenson at Harvard Business School 4

2 Beyond the early conceptualization efforts: Operationalization and empirical evidence 10

3 Managing uncertainty and risk: an integrative approach 14

2 Steps, Methods, Arrangements, Resources & Traits. A Smart Entrepreneurial Approach 19

3 Opportunity Identification 21

1 Opportunities based on macrotrends 21

2 Opportunities based on living the experience 22

3 Opportunities created through scientific discovery 25

4 Opportunities created through market replication 27

5 Innovation approaches to opportunity identification 32

4 Opportunity Evaluation 37

1 Test for clarity 37

2 Test for coherence 40

3 Test for sustain ability 43

5 Validation 47

1 The potential client interview 49

2 Lead-user involvement 49

3 Pre-selling the concept (crowd-funding) 50

4 Beta testing and minimal viable products 50

5 Market research and experiments 51

6 Early Stage Resource Acquisition and Marshalling 57

7 Third-Party Financing and Business Planning 59

1 Funding stages 59

2 Business planning: Format structure and style of a business plan 69

3 The pitchdeck and one-page version of the business plan 80

8 Growth & Exit Management 81

9 Practical Arrangements 85

10 The Entrepreneurial Mindset 89

11 Conclusions 95

Appendix A Bartlex Pitchdeck 97

Appendix B Bartlex One Pager 107

References 109