Sports Event Management: The Caribbean Experience

by Carolyn Hayle, David Truly, Leslie-Ann Jordan, Ben Tyson, Dimitri Ioannides

Overview

Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.

Product Details

ISBN-13:	9781409488927
Publisher:	Ashgate Publishing Ltd
Publication date:	11/28/2012
Series:	New Directions in Tourism Analysis
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Dr. Leslie-Ann Jordan is Hospitality/Tourism Lecturer in the Department of Management Studies at the University of the West Indies & Ben Tyson is Professor in the Department of Communication at Central Connecticut State University, USA, Dr. Carolyn Hayle is Senior Programme Officer at the Institute for Hospitality and Tourism, University of the West Indies and Dr. David Truly is Associate Professor in the Department of Geography at Central Connecticut State University, USA

Hamid Ghany, Leslie-Ann Jordan, Gaunette Sinclair-Maragh, Janice Cumberbatch, Kisandra Bynoe, Carolyn Hayle, Ben Tyson, David Truly, Anand Rampersad, Shenika McFarlane, Francis Lopez, Louis Chinnery, Cristina Jönsson, Leanne White, Douglas Michelle Turco, Shamir Andrew Ally, Marlene Cox, Tota Mangar, Cecilia McCalmont.

Table of Contents

Contents: Foreword, Hamid Ghany; Preface; Part I Introduction: Staging sports events; challenges and opportunities, Leslie-Ann Jordan. Part II Event Impacts Assessment: A critical socio-economic assessment of the ICC World Cup Cricket on the hosting Caribbean territories, Gaunette Sinclair-Maragh; Greening of events: an assessment of the 'bag your own garbage'(BYOG) program, Janice Cumberbatch and Kisandra Bynoe; Leveraging community tourism using sports events, Carolyn Hayle and Leslie-Ann Jordan; Intent versus reality: impacts of World Cup Cricket on community tourism in Barbados and Trinidad and Tobago, Ben Tyson, David Truly, Leslie-Ann Jordan and Carolyn Hale; The social and cultural consequences of Cricket World Cup 2007: poor spectatorship in Trinidad and Tobago, Anand Rampersad; Cricket, lovely cricket? The views of urban locals and their participation in sports tourism: the case of the 2007 Cricket World Cup in Kingston, Jamaica, Shenika McFarlane. Part III Event Logistics and Marketing: Work of the sports agronomy team (SAT) for Cricket World Cup 2007, Francis Lopez and Louis Chinnery; Accommodating spectators: community attitude and response to the Barbados home accommodation programme, Cristina Jönsson; Image, logo, brand and nation: destination marketing, nationalism and the 2007 Cricket World Cup, Leanne White; A look at the watching friends and relatives market segment at the 2007 Cricket World Cup, Douglas Michelle Turco, Shamir Andrew Ally, Marlene Cox, Tota Mangar and Cecilia McCalmont. Part IV Conclusion: Creating a sports event legacy in the Caribbean, Carolyn Hayle, David Truly, Ben Tyson and Leslie-Ann Jordan; Bibliography; Index.