Table of Contents
Part I: Framing Sport, Media and Mega-Events
1. The Curious Case of the Megasporting Event: Media, Mediatization and Seminal Sports Events
[Andrew C. Billings and Lawrence A. Wenner]
2. Sports Mega-Events: Mass Media and Symbolic Contestation
[John Horne]
3. Media Events, Mega-Events and Social Theory: From Durkheim to Marx
[Richard Gruneau and James Compton]
Part II: MegaMediaSport Event Studies
4. 28 Olympic Summers: Historical and Methodological Reflections on Understanding the Olympic Mega-Event
[Alan Tomlinson]
5. 22 Olympic Winters: The Media and the (Non)Making of the Games
[Pirkko Markula]
6. The FIFA World Cup: Media, Football and the Evolution of a Global Event
[Richard Haynes and Raymond Boyle]
7. The Rugby World Cup Experience: Interrogating the Oscillating Poles of Love and Hate
[Toni Bruce]
8. The International Cricket Council World Cup: A "Second Class" MegaMediaSport Event?
[Dominic Malcolm and Thomas Fletcher]
9. Wimbledon: A MegaMediaSport Tradition
[Eileen Kennedy, Laura Hills, and Alistair John]
10. The Masters Golf Tournament: Media Mega-Event and the Environment Meet the Augusta National Syndrome
[Brad Millington and Brian Wilson]
11. Tour de France: Mediatization of Sport and Place
[Kirsten Frandsen]
12. The Monaco Grand Prix and the Indianapolis 500: Projecting European Glamour and Global Americana
[Damion Sturm]
13. The AFC Asian Cup: Continental Competition, Global Disposition
[David Rowe]
14. Super Bowl: Mythic Spectacle Revisited
[Michael R. Real and Lawrence A. Wenner]
15. The World Series: Baseball, American Exceptionalism and Media Ritual
[Michael L. Butterworth]
16. The NCAA Basketball Championships: March Madness Goes Global
[Bryan E. Denham]
17. The X Games: Re-imagining Youth and Sport
[Holly Thorpe and Belinda Wheaton]