It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world.
Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world.
Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
![Sport Marketing in a Global Environment: Strategic Perspectives](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Sport Marketing in a Global Environment: Strategic Perspectives
292![Sport Marketing in a Global Environment: Strategic Perspectives](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Sport Marketing in a Global Environment: Strategic Perspectives
292Product Details
ISBN-13: | 9781032217963 |
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Publisher: | Taylor & Francis |
Publication date: | 01/29/2024 |
Series: | World Association for Sport Management Series |
Pages: | 292 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |