Sport Business in the Global Marketplace / Edition 1

by H. Westerbeek, A. Smith

Overview

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Product Details

ISBN-13:	9781403903006
Publisher:	Palgrave Macmillan UK
Publication date:	10/04/2002
Series:	Finance and Capital Markets Series
Edition description:	2003
Pages:	241
Product dimensions:	5.98(w) x 9.02(h) x 0.02(d)

About the Author

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Table of Contents

S-commerce: Facing the Future of Sport Business Bums on Seats: The Social Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider's Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultures Sport Trek: Future Sport Business in the Global Marketplace Epilogue: Brilliant Orange Finally Go all the Way!