Sport Broadcasting for Managers

by Hunter Fujak (Editor), Stephen Frawley (Editor)

Overview

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Product Details

ISBN-13:	9780367690182
Publisher:	Taylor & Francis
Publication date:	06/06/2022
Pages:	166
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia. 

Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.

Table of Contents

List of Contributors vii

1 Sport Broadcasting for Managers: Managerial Dimensions Stephen Frawley Hunter Fujak 1

2 Regulating the Digital Sport Broadcasting Market: New Players, Old Problems Tom Evens Paul Smith 6

3 Sport Audience Measurement Hunter Fujak Adam Karg 20

4 Broadcast Production and Logistics Simon Wilmot 35

5 The Economics of Sport Broadcasting Michael Mondello John Fortunato 55

6 Valuation and Negotiation of Sport Broadcast Rights Antoine Feuillet Nicolas Scelles 70

7 International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports Harry Arne Solberg Terje Gaustad 84

8 Broadcast Forms and Their Managerial Implication Sarah Wymer Ashlelgh-Jane Thompson 103

9 Understanding Media Consumers Adam Karg 118

10 Examining the Relationship Between Sport Broadcasting and Sports Betting Hibai Lopez-Gonzalez 132

11 Critical Issues and Future Directions in Sport Broadcasting Hunter Fujak Stephen Frawley 146

Index 151