Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiastthe fanis being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century.
Collectively, the articles give an authentic flavor of the issuesreal and incipientsurrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.
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Collectively, the articles give an authentic flavor of the issuesreal and incipientsurrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.
Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiastthe fanis being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century.
Collectively, the articles give an authentic flavor of the issuesreal and incipientsurrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.
Collectively, the articles give an authentic flavor of the issuesreal and incipientsurrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.
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Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
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Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
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63.99
In Stock
Product Details
ISBN-13: | 9780805895223 |
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Publisher: | Taylor & Francis |
Publication date: | 08/31/2004 |
Series: | Trends in Communication |
Pages: | 88 |
Product dimensions: | 7.00(w) x 10.00(h) x (d) |
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