Special Offers: The What, When, Why and How (Nitty Gritty Marketing)

by Neville Sherriff

Overview

Almost every retail business will at some stage implement special offers as a marketing tool. This practical and concise guide shows what needs to be considered if you want such specials to be truly successful. What are the goals, what type of offer will work best in acheving them? Special Offers: The What, When, Why and How demonstrates that it's not as simple as merely offering a discount and hoping for results. It covers:

• Why Special Offers are such a powerful marketing tool
• Setting Goals
• The Negatives
• Formulating for Prospects vs Existing Clients
• The Structure of offers
• Tips and Types
• Occassion-based Offers
• Promoting your Offers

Product Details

BN ID:	2940166650672
Publisher:	Neville Sherriff
Publication date:	08/06/2022
Series:	Nitty Gritty Marketing
Sold by:	Draft2Digital
Format:	eBook
File size:	887 KB

About the Author

Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships.

Neville's Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.