Spatial Business: Competing and Leading with Location Analytics
264
Spatial Business: Competing and Leading with Location Analytics
264Paperback
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Overview
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Each chapter of Spatial Business examines how real companies have integrated location into their business intelligence and decision-making. Some key concepts include:
- The fundamentals of spatial business and the technologies and methods by which businesses can understand the location value chain
- The creation of spatial business architecture to facilitate location analytics in meeting business goals and needs
- The themes of spatial business and implications for practice
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business provides a road map for realizing the potential of geospatial data across the entire business value chain.
Also available in Spanish.
Product Details
| ISBN-13: | 9781589485334 |
|---|---|
| Publisher: | Esri Press |
| Publication date: | 12/13/2022 |
| Pages: | 264 |
| Product dimensions: | 8.00(w) x 10.00(h) x (d) |
About the Author
James Pick is professor of business in the School of Business and Society at University of Redlands. He is founding director of the Center for Spatial Business, past chair of the Department of Management and Business, past assembly chair of School of Business and Society. He is the author or co-author of 175 journal articles, book chapters, and refereed proceedings in the areas of management information systems, geographic information systems, urban studies, population, and renewable energy, and author or co-author of fourteen books. He has served as associate editor of European Journal of Information Systems and senior editor of Information Technology for Development. He has received over fifteen research and teaching awards including a senior Fulbright award for Mexico. His research has been supported by University of California, Ford Foundation, U.S. Small Business Administration, and Esri Inc. He holds a B.A. from Northwestern University, M.S. from Northern Illinois University, and Ph.D. from University of California, Irvine.
Avijit Sarkar is professor of analytics and operations in the School of Business & Society at the University of Redlands. His primary research interests include equity in global digital societies, business use of GIS and location analytics, and spatial patterns of the sharing economy. His research has been supported by the US Department of Commerce and the Spatial Business Initiative (partnership between Esri and the University of Redlands). He is coauthor of the book Global Digital Divides: Explaining Change (Springer). His research has appeared in journals such as Decision Support Systems, Telecommunications Policy, Information Technology for Development, Socio-Economic Planning Sciences, European Journal of Operational Research, and Computers and Operations Research among others. He currently serves on the editorial advisory board of the Journal of Global Information Technology Management. Dr. Sarkar received his PhD and MS degrees in industrial engineering from The State University of New York (SUNY) at Buffalo.
Table of Contents
Acknowledgments ix
Introduction xi
Technology and location xi
Spatial business organization xii
Part 1 Fundamentals of spatial business 1
Chapter 1 Fundamentals of location value 1
Introduction 1
Spatial decision cycle 3
Case example: The Shopping Center Group 7
Location value chain 8
Drivers of spatial maturity 12
Global location analytics outlook 15
Chapter 2 Fundamentals of spatial technology 17
Introduction 17
Building spatial business architecture 18
Element 1 Business goals and needs 19
Element 2 Human talent 19
Element 3 Location analytics and applications 20
Element 4 Data for spatial business 27
Case example: Zonda 31
Element 5 Platforms 32
Element 6 Location intelligence 37
Closing case study: Walgreens 38
Chapter 3 Fundamentals of location analytics 43
Introduction 43
Principles of business location analytics 44
Hierarchy of location analytics 47
Case example: Newton Nurseries 49
Location analytics across the value chain 55
Achieving value with location analytics 60
Closing case study: John Deere 61
Part 2 Achieving business and societal value 67
Chapter 4 Growing markets and customers 67
Introduction 67
Understanding business markets 68
Environmental scanning 70
Trade area analysis 72
Growing customers 75
Location analytics across the 7 Ps of marketing 79
Case example: FreshDirect 80
Location-based marketing 82
Location-based social media marketing 84
Case example: Heineken 85
Privacy issues related to markets and customers 89
Closing case study; Oxxo 90
Chapter 5 Operating the enterprise 95
Introduction 95
Real-time situational awareness 96
Case example: Sulphur Springs Valley Electric Cooperative 97
Monitoring operations KPIs using dashboards 101
Distribution system design 104
Facilities layout 109
Case example: Los Angeles International Airport 110
Supply chain management and logistics 112
Closing case study: Cisco 116
Chapter 6 Managing business risk and increasing resilience 119
Introduction 119
Location analytics for risk management 120
Cass example: General Motors 122
Real estate risk management 123
The rise of 3D 124
Business risk mitigation and building business resilience 126
Case example: Bass Pro Shops 127
Case example: CSX Corporation 128
Case example: Mid-South Synergy 129
Closing case study: Travelers insurance 131
Chapter 7 Enhancing corporate social responsibility 135
Introduction 135
Environment, society, and governance 136
Sustainable supply chains 137
Preserving biodiversity 140
Case example: Natura 140
Climate resiliency 141
Cass example: AT&T 141
COVID-19 pandemic dashboard 142
Diversity, equity, and inclusion 146
Community development 149
Case example: JPMorgan Chase 150
Closing case study: Nespresso 151
Part 3 Toward spatial excellence 153
Chapter 8 Business management and leadership 153
Introduction 153
Spatial maturity stages 154
Management pathways 157
Case example: CoServ Electric 158
Applying management principles to spatial transformation 160
Leadership and championing 161
Privacy and ethics in spatial business 163
Developing a spatial business workforce 165
Communities of practice 168
Closing case study: BP 170
Chapter 9 Strategies and competitiveness 173
Introduction 173
Geospatial strategic planning 174
Case example: United Parcel Service 178
Location analytics strategy in small business 181
Case example: RapidSOS 182
Geospatial alignment and value added 185
Sustainable advantage 190
Closing case study: KFC 191
Chapter 10 Spatial business themes and implications for practice 195
Introduction 195
Fundamentals of spatial business: Themes and implications 196
Achieving business and societal value: Themes and implications 202
Toward spatial excellence: Themes and implications 212
Concluding thoughts 215
Abbreviations 217
References 221
Index 235