Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

by Claire Diaz-Ortiz, Donald Miller (Foreword by)

Overview

Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

• Story
• How
• Audience
• Reach
• Excellence

Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.

Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Product Details

ISBN-13:	9781400214969
Publisher:	HarperCollins Leadership
Publication date:	10/22/2019
Pages:	144
Sales rank:	1,083,757
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called “The Woman Who Got the Pope on Twitter” by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.

Table of Contents

Foreword Donald Miller xi

Preface: Why Mark Cuban Won't Make Your Brand Go Viral xv

Introduction: What Everyone Gets Wrong About Social Media xvii

Section 1 The Share Model for Social Media Marketing Success

Chapter 1 The SHARE Model: An Overview 3

Chapter 2 Story: Telling a Great Social Media Story 7

Chapter 3 How: Who's the King of Your Social Media Account? 29

Chapter 4 Audience: Social Media-It's Not About You 48

Chapter 5 Reach; Increase Your Reach to Amplify Your Brand 60

Chapter 6 Excellence: Excelling at Social Media Marketing 81

Section 2 Implementing the Share Model for Your Brand

Chapter 7 Facebook 91

Chapter 8 Instagram 103

Chapter 9 Twitter 120

Chapter 10 Linkedln 128

Chapter 11 Complementary Platforms 137

Afterword 145

Acknowledgments 147

Appendix 1 The SHARE Model 149

Appendix 2 Social Media Brand Evaluation 153

Appendix 3 Story Brand Resources 157

Notes 161

About the Author 175

Editorial Reviews

'Claire Diaz-Ortiz provides a pragmatic, soup-to-nuts primer on implementing the supremely effective StoryBrand marketing strategy on social media via her SHARE model, meshing this dynamic duo for being seen and heard by consumers on the most visible and visited platforms in the world. Social Media Success for Every Brand is smart, witty, and well-paced. An idealistic book, but one that thoroughly delivers the practical goods for effective social media marketing and does so coherently and economically. Disrupt your branding and marketing with Diaz-Ortiz's strategy, a must-read that will provide big returns on the time invested.' —WHITNE ¿Y JOHNSON, award-winning author of Build an A-Team and Disrupt Yourself

'If you've been waiting for the ultimate guide to navigating social media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,' condenses decades of social media savvy into sensible portions for digital communicators who want to expand their brand. Claire's smart, cheeky commentary and road-tested know-how will have you laughing as you learn from the best in the business. Whether you are a brand manager, a marketing specialist, or an optimistic entrepreneur, Social Media Success for Every Brand will help you—and your brand—win.' —KEN BLANCHARD, coauthor of The New One Minute Managerand reg; and Leading at a Higher Leve

'It's easy to write a tweet about what you had for breakfast. It's hard to use social media to grow your brand and your business strategically. Social Media Success for Every Brand is the marketing guide that every brand needs to succeed in a digital world.' —DORIE CLARK, author of Entrepreneurial You and Stand Out; executive education faculty, Duke University Fuqua School of Business

'Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!' —MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 #1 Executive Coach and #1 Leadership Thinker

'Newsflash: Social media marketing works. But only if you do it right! Read this book to learn your path to success.' —DAVE KERPEN, New York Times bestselling author of Likeable Social Media; Chairman, Likeable Media

'The amazing thing about social media is that it changes every day. The challenging thing about social media is that it changes every day. Thankfully, Claire Diaz-Ortiz is willing to jump into the tension of those two truths and wrestle out a smart way forward for all of us. If you're an expert at social media, read this book. If you're an amateur at social media, read this book. You'll be glad you did.' —JON ACUFF, New York Times bestselling author of Finish: Give Yourself the Gift of Done

'What works on social media today is not what worked ten years ago. (And do you even know what worked ten years ago?) Social Media Success for Every Brand is the book to help you understand how to make social media marketing work once and for all.' —CHRIS LOCURTO, author and entrepreneur

From the Publisher