Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
"1120437247"
Features of the fourth edition include:
- Chapter objectives and learning outcomes
- Social Media Expert profiles
- Theory into Practice boxes
- #LRNSMPR (Learn Social Media and Public Relations) boxes
- Comprehensive glossary of terms
- Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere
New appendix with social media guidelines template
Social Media: How to Engage, Share, and Connect
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Features of the fourth edition include:
- Chapter objectives and learning outcomes
- Social Media Expert profiles
- Theory into Practice boxes
- #LRNSMPR (Learn Social Media and Public Relations) boxes
- Comprehensive glossary of terms
- Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere
New appendix with social media guidelines template
39.0
In Stock
5
1
Social Media: How to Engage, Share, and Connect
264Social Media: How to Engage, Share, and Connect
264Paperback(Fourth Edition)
$39.00
39.0
In Stock
Product Details
ISBN-13: | 9781538154427 |
---|---|
Publisher: | Rowman & Littlefield Publishers, Inc. |
Publication date: | 07/08/2021 |
Edition description: | Fourth Edition |
Pages: | 264 |
Sales rank: | 970,453 |
Product dimensions: | 7.01(w) x 10.10(h) x 0.58(d) |
Age Range: | 18 Years |
About the Author
From the B&N Reads Blog