Social Media: A Reference Handbook

Social Media: A Reference Handbook

by Kelli S. Burns
Social Media: A Reference Handbook

Social Media: A Reference Handbook

by Kelli S. Burns

Hardcover(New Edition)

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Overview

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data.

Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues.

Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.


Product Details

ISBN-13: 9781440843556
Publisher: Bloomsbury Academic
Publication date: 03/20/2017
Series: Contemporary World Issues
Edition description: New Edition
Pages: 424
Product dimensions: 6.00(w) x 9.00(h) x 0.94(d)

About the Author

Kelli S. Burbans, PhD, is associate professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida.

Table of Contents

Foreword v

Acknowledgements ix

Introduction Stuart Ellis AM Chief Executive Officer, Australasian Fire and Emergency Service Authorities Council xi

1 Fire catastrophe at Wangary on the Eyre Peninsula, South Australia Euan Ferguson AFSM Chief Officer, Country Fire Authority, Victoria (Formerly Chief Officer of the South Australian Country Fire Service 2001-10) 1

2 Incident management in Bundaberg during the 2013 Queensland floods John Watson Assistant Commissioner, Queensland Fire and Rescue Service 17

3 Responding to the Myer building fire in Hobart Gavin Freeman Acting Chief Officer, Tasmania Fire Service 45

4 The aftermath of the Christchurch earthquakes, 2011 Stuart Ellis AM Chief Executive Officer, Australasian Fire and Emergency Service Authorities Council 61

5 A highway cyanide spill at Tennant Creek Leigh Swift Station Officer, Northern Territory Fire and Rescue Service, now retired 83

6 Firefighter entrapment during routine hazard reduction burn at Mount Kuring-Gai Bob Conroy Director Conservation Operations, Office of Environment & Heritage, NSW 99

7 Large petrochemical fire in Adelaide's industrial precinct Ray Thompson Incident Controller, South Australian Metropolitan Fire Service 127

8 Thirty per cent of the entire state: Victorian floods, 2011 Trevor White Chief Officer Operations, Victoria State Emergency Service 141

9 Thinking differently, leading differently: lessons from the Canberra fires, 2003 Mark Crosweller AFSM Director General, Emergency Management Australia 167

10 Bushfire around Linton township, Victoria Greg Leach Incident Controller, Country Fire Authority (Now Deputy Chief Officer, Metropolitan Fire and Emergency Services Board) 195

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