Table of Contents
List of Assignments ix
List of Tables xi
Foreword Stanley J. Baran xiii
Preface xv
Acknowledgments xxi
Part 1 Applying Social Media in Teaching Advertising
Chapter 1 Digitally Driving Student Engagement to Improve Pedagogical Outcomes Gwyneth Howell Rohan Miller 3
Chapter 2 Connectivism and the Classroom: Translating Theory into Teaching Regina Lewis Brandi Watkins 19
Chapter 3 Being Your Own Chief Marketing Officer: Student Perceptions of Personal Branding Holly Kathleen Hall Mary Jackson Pitts 37
Chapter 4 Social Media and Applied Learning Hana S. Noor Al-Deen 55
Part 2 Applying Social Media in Teaching Public Relations
Chapter 5 Taming the Social Media Data Deluge: Using Social Media Research Methods in the Public Relations Classroom Kathleen Stansberry 75
Chapter 6 Drop and Give Me 20 (Social Media Platforms): Using Boot Camp to Teach Social Media Strategy Melissa L. Janoske Rowena L. Briones Julia Daisy Fraustino 93
Chapter 7 The Art of Tweeting: Integrating Primary Social Media Research into a Public Relations Writing Course Beth L. Sundstrom Abbey Blake Levenshus 111
Chapter 8 New Technologies for Social Media and Public Relations Education Melissa D. Dodd Thibault Adda 131
Part 3 Applying Social Media in Teaching Journalism
Chapter 9 Challenging the Newsroom Paradigm: Four Nations' Journalism Students Interrogate Global Issues Through Social Media David Baines Melissa Wall 153
Chapter 10 Storytelling 2.0: Using Social Media Tools to Craft Multimedia Stories Leigh Landini Wright 171
Chapter 11 Using Network Analytic Tools to Teach Social Media Impact on Citizen Journalism K. Hazel Kwon 189
Chapter 12 Going on a News Consumption Diet: Engaging Students in Meaningful Current Events Discussions Through Social Media Melony Shemberger 207
About the Editor 225
About the Contributors 227
Index 231
