Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include:
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- Exercises for novice, intermediate, and advanced users
- Best practices for consuming, sharing, and creating content
- Tips for readers to build their social media presence and professional brand
- Recommendations for using digital platforms to expand professional networks
- Patient privacy concerns and how to avoid ethical pitfalls
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include:
- Exercises for novice, intermediate, and advanced users
- Best practices for consuming, sharing, and creating content
- Tips for readers to build their social media presence and professional brand
- Recommendations for using digital platforms to expand professional networks
- Patient privacy concerns and how to avoid ethical pitfalls
38.99
In Stock
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Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
174Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
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38.99
In Stock
Product Details
ISBN-13: | 9781630919092 |
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Publisher: | Taylor & Francis |
Publication date: | 07/15/2022 |
Pages: | 174 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.40(d) |
About the Author
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