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Social Media: Usage and Impact
328![Social Media: Usage and Impact](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Social Media: Usage and Impact
328Hardcover(New Edition)
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Overview
Product Details
ISBN-13: | 9780739167298 |
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Publisher: | Lexington Books |
Publication date: | 11/10/2011 |
Edition description: | New Edition |
Pages: | 328 |
Product dimensions: | 6.20(w) x 9.10(h) x 1.10(d) |
About the Author
Table of Contents
List of Figures and Tables xi
Foreword John V. Pavlik xiii
Preface xv
Acknowledgments xix
Part I Social Media and Social Networking
1 Facebook: How College Students Work It Lynne M. Webb Megan L. Wilson Maggie Hodges Peter A. Smith Monica Zakeri 3
2 Social Media and Persuasion: Crowdsourcing Arguments on Digital Networks John Jones 23
3 The Trivial Pursuits of Mass Audiences Using Social Media: A Content Analysis of Facebook Wall Posts by Fans of Top-Trending Television Programs Douglas A. Ferguson 39
Part II Social Media and Education
4 Social Media in Education: Effects of Personalization and Interactivity on Engagement and Collaboration Ronald A. Yaros 57
5 You Can't Go Back Now: Incorporating "Disruptive" Technologies in the Large Lecture Hall C. Michael Elavsky 75
6 Tweeting 101: Twitter and the College Classroom Alec R. Hosterman 93
7 Cultivating a Community of Learners: The Potential Challenges of Social Media in Higher Education Lily Zeng Holly Hall Mary Jackson Pitts 111
Part III Social Media and Strategic Communication
8 Attitudes and Perceptions about Social Media Among College Students and Professionals Involved and Not Involved in Strategic Communications Bobbi Kay Lewis Cynthia Nichols 129
9 Beyond the Press Release: Social Media as a Tool for Consumer Engagement Mia C. Long 145
10 Marketing and Branding in Online Social Media Environments: Examining Social Media Adoption by the Top 100 Global Brands Miao Guo 161
Part IV Social Media and Politics
11 Social Media and the Millennial Generation in the 2010 Midterm Election John Allen Hendricks Jerry K. Frye 183
12 Social Media and Youth Activism Rhon Teruelle 201
13 Black Youth, Social Media, and the 2008 Presidential Election Travis L. Gosa 219
Part V Social Media and Legal/Ethical Issues
14 Legal Pitfalls of Social Media Usage Lyrissa Barnett Lidsky Daniel C. Friedel 237
15 The Realm of the Expected: Redefining the Public and Private Spheres in Social Media Jasmine E. McNealy 255
16 Tweets, Blogs, Facebook, and the Ethics of 21 st-Century Communication Technology James Benjamin 271
Index 289
About the Editors 299
About the Contributors 303