Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.
Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.
![Social Media Analytics in Predicting Consumer Behavior](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Social Media Analytics in Predicting Consumer Behavior
196![Social Media Analytics in Predicting Consumer Behavior](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)