Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]
Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good.

Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field.

Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.
1114697309
Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]
Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good.

Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field.

Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.
137.49 In Stock
Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]

Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]

by Thomas S. Lyons (Editor)
Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]

Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]

by Thomas S. Lyons (Editor)

eBook

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Overview

Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good.

Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field.

Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.

Product Details

ISBN-13: 9798216146117
Publisher: Bloomsbury Publishing
Publication date: 11/27/2012
Sold by: Barnes & Noble
Format: eBook
Pages: 776
File size: 4 MB
Age Range: 7 - 17 Years

About the Author

Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.
Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.

Table of Contents

Chapter One Why Accountability in Social Entrepreneurship Is Crucial
Bart Victor and Matthew Grimes
Chapter Two Common Pitfalls in Accountability in Social Enterprises
Andrew Papadimos, Jennifer Grant, and Prasada Vajjhala
Chapter Three Issues of Measuring the Performance of Social Enterprises
John Thompson and Jonathan M. Scott
Chapter Four Measuring Performance in Social Entrepreneurship: Are Mission, Strategy, and Measurement Aligned?
Jarrod Ormiston and Richard Seymour
Chapter Five In Search of the Elusive Impact: The Difficulty of Maximizing, Identifying, and Measuring the Impact of Social Enterprises
Vicki Whiting, Emmeline dePillis, and Kevin Townsend
Chapter Six Linking Measurement to Management and Compensation
Michael J. Caslin III with Joseph Maller and Elissa Shevinsky
Chapter Seven Performance Management Models for Social Ventures
Nasir Butrous and Ellen McBarron
Chapter Eight Conducting a Market Analysis for a Social Venture
Kathleen Liang
Chapter Nine Concluding Thoughts on Accountability and Performance Measurement and Management
Thomas S. Lyons
About the Contributors
Index
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