Snus!: The Complete Guide to Brands, Manufacturing, and Art of Enjoying Smokeless Tobacco

by Mats Jonson, Ulf Huett (Photographer), Gun Penhoat (Translator)

Overview

The very first tell-all snus encyclopedia of its kind!

You don't have to light up to enjoy tobacco! Swedish snus has a unique position in the world and is continually being developed through a thorough choice of tobacco, well-tested flavorings, and high quality production methods. Both large and small producers employ master blenders in order to create new and exciting snus products—all based on over 200 years of global expertise. 

A unique snus culture is developing and it’s one that has an exciting future ahead of it. More and more snus users are finding their way around the rich and varied range of products available and are starting to discover the rewards of choosing different snus varieties for different occasions. Today’s users take knowledge seriously, and just as we do with drinks, for example, we match our snus to different occasions. Snus is well on its way to becoming an integral component of the gastronomical experience.

This volume on snus is the first of its kind. It covers today's modern snus, how it’s manufactured and who makes it, as well as which factors influence the end-result. It also goes over the history of snus, the myths that surround it, its failures, and its successes. The book also tells you how to taste-test and rate snus—and the art of enjoying it. It offers advice on how to buy and store it, and guides you through more than 200 tested and ranked varieties of snus.

Product Details

ISBN-13:	9781631583810
Publisher:	Racehorse
Publication date:	09/10/2019
Pages:	128
Product dimensions:	6.90(w) x 9.50(h) x 0.70(d)

About the Author

Mats Jonson is a sommelier, wine writer, author, and respected guide and snus tasting leader at the Snus and Match Museum.

Table of Contents

You don't have to light up to enjoy tobacco 5

The rise, fait, and rebirth of snus 9

The long history of tobacco 10

The tobacco monopoly 21

Brands of snus that have come and gone 25

Master blender-a 200-year-old vocation 31

"One of the job requirements is that you use snus." 32

"The tobacco must take center stage." 35

Snus manufacturing 37

Tobacco-growing countries 37

The tobacco plant 38

Where tobacco grows 40

Tobacco cultivation 42

At the snus factory 43

There is information at the bottom of the box 50

When a brand of snus expands 52

The fine art of enjoying snus 55

The hit of snus 56

The best time to enjoy snus 59

Snus etiquette 59

Loose snus or individual pouches 60

Low-cost snus versus premium snus 67

How to buy and store snus 68

Tools to use with snus 74

Giving snus as a gift 76

Snus's cousins 78

Snus taking in other countries 79

Myths surrounding snus 82

Snus taste-testing 84

How to make your own snus 91

Snus has its own museum 92

Vocabulary 94

The snus manufacturers and their snus-211 taste-tested snuses 97

Huge thank-yous 126

Literature and references 127