Small Firms in Global Competition
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
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Small Firms in Global Competition
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
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Small Firms in Global Competition

Small Firms in Global Competition

Small Firms in Global Competition

Small Firms in Global Competition

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Overview

As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.

Product Details

ISBN-13: 9780195344868
Publisher: Oxford University Press
Publication date: 01/06/1994
Series: A Research Book from the ^AInternational Business Education and Research Program, University of Southern California
Sold by: Barnes & Noble
Format: eBook
File size: 1 MB

About the Author

both at University of Southern California, School of Business Administration

Table of Contents

Contributors1. Comparative Advantage and Competitive Advantage: An Introduction, Tamir Agmon and Richard DrobnickPart I Globalization: Should You Do It?2. How Small Firms Can Achieve Competitive Advantage in an Interdependent World, Yair AharoniPart II Changing Your Mind-Set, Changing Your Strategy3. What It Takes to Become a Globally Oriented Corporation, Christine R. Hekman4. Understanding Internationalization: Sense-Making Processes in Multinational Corporations, Paula J. Caproni, Stefanie Ann Lenway, and Thomas P. MurthaPart III The Environment of Global Markets5. The Accessibility of International Financial Markets, Mark Weinstein6. Accounting Aspects of Globalizing American Firms, Dan Elnathan and Jerry L. Arnold7. United States Trade Laws as Barriers to Globalization, Alan M. Rugman and Michael V. Gestrin8. Negotiating the Initial Phases of Cross-Cultural Alliances, Kathleen K. Reardon and Robert SpekmanPart IV Practical Applications9. The Transfer of Production Planning and Control Systems from Plants in the United States to Other Parts of the World, Gerhard Plenert10. Buyer-Supplier Coordination in the United States and Japanese Automobile Industries, Ben M. Bensaou11. Strategic Human Resource Management in Mexican Maquiladoras: The Competitive Edge, Mary B. Teagarden, Mark C. Butler, and Mary Ann Glinow12. Small and Midsize Enterprises in the United States and East-Central Europe: Common Challenges in te 1990s, Catherine L. MannIndex
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