Small Business for Dummies 2nd Ed. CD

by Eric Tyson, Jim Schell, Brett Barry (Read by)

Overview

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.

Product Details

ISBN-13:	9780061175947
Publisher:	HarperCollins
Publication date:	12/26/2006
Series:	For Dummies Books
Edition description:	Abridged
Product dimensions:	0.00(w) x 0.00(h) x (d)

About the Author

Eric Tyson, MBA, is a financial counselor, syndicated columnist, and the author of bestselling For Dummies books on personal finance, taxes, home buying, and mutual funds including Real Estate Investing For Dummies.

Jim Schell has started four successful small businesses.

Table of Contents

Introduction.

PART I: BECOMING AN ENTREPRENEUR.

Chapter 1. Is Small Business for You?

Chapter 2. Laying Your Personal Financial Foundation.

Chapter 3. Finding Your Niche.

Chapter 4. Turning Your Ideas into Plans.

Chapter 5. Financing, Ownership, and Organizational Options.

PART II: BUYING AND EXISTING BUSINESS.

Chapter 6. Identifying the Right Business to Buy.

Chapter 7. Making a Successful Offer to Buy.

PART III: THE KEYS TO RUNNING A SUCCESFUL SMALL BUSINESS.

Chapter 8. The Owner as Jack or Jill of All Trades.

Chapter 9. Defining a Marketing Strategy: Product Development, Promotion Sales, Distribution, and Pricing.

Chapter 10. Keeping Your Customers Happy.

Chapter 11. Minding the Financials: Cash Flow, Costs, and Profitability.

Chapter 12. Escaping the #1 Cause of Failure on the Road to Success.

PART IV: KEEPING YOUR BUSINESS IN BUSINESS.

Chapter 13. Finding and Keeping Superstar Employees.

Chapter 14. Providing Employee Benefits.

Chapter 15. The Long Arm of the Law: Regulatory and Legal Issues.

Chapter 16. Taming Your Small Business's Taxes.

Chapter 17. Issues for Growing Businesses.

PART V: THE PART OF TENS.

Chapter 18. Ten Tips for Home-Based Businesses.

Chapter 19. Ten Ways Computers Can Help Your Small Business.

Chapter 20. Ten Tips for Managing Your Growing Business.

Index.Book Registration Information.

Editorial Reviews

An intimate guide to small business goes beyond the economic issues to address the lifestyle and personality factors that can make small business owners ecstatic or miserable. The authors describe the pros and cons of many types of small business and understand the personal experience of managing these types of enterprises. Their thinking will force prospective entrepreneurs to look closely at their preferences and tolerances. These are experienced writers who know what they're talking about. The razor-sharp abridgment of this second edition has no gratuitous thoughts or undeveloped ideas. Brett Barry’s angular, no-nonsense tone is always enjoyable. Here he sounds riveted to the authors' intentions and ideas. T.W. © AudioFile 2007, Portland, Maine

OCT/NOV 07 - AudioFile