SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map

by Jon Warner

Overview

Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework – the 8-step SLAM process (The VALIDATION checklist) in the first half of the book and the 8-step GRAND process (the EXECUTION checklist) in the second half. These processes are designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way – and to not miss out critical steps – and then, if this looks good, to put a strong execution plan together that will have enough momentum to have the best possible chance of succeeding.

Product Details

ISBN-13:	9780648662617
Publisher:	Predict Success
Publication date:	07/29/2019
Sold by:	Barnes & Noble
Format:	eBook
Pages:	144
Sales rank:	693,808
File size:	2 MB

About the Author

Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation.

Table of Contents

Foreword

Preface

Introduction

Introduction to the SLAM process

How to use the SLAM diagram

The 8 steps of the SLAM process

Step 1: Unmet need(s)

Step 2: Key team

Step 3: Product or service offering

Step 4: Proof points

Step 5: TAM, SAM, SOM

Step 6: Go-to-market channels

Step 7: Business model

Step 8: Competition

SLAM summary

The 8 steps of the GRAND process

Step 1: Detailed launch and growth path

Step 2: Team resources

Step 3: Pricing and assumptions

Step 4: Capital raise and phasing

Step 5: Capital deployment

Step 6: Systems design

Step 7: Make or buy decisions

Step 8: Fiscal projections

GRAND summary

Case study summary 

Summary 

Using the SLAM and GRAND diagrams for pitching 

Glossary of terms

Acknowledgments 

Editorial Reviews

This book provides a great framework and methodology for every new and early-stage entrepreneur to validate a start-up idea (through deep customer discovery), develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang the SLAM diagram on the wall to maintain focus. Above all, the easy-to-follow 8-step models offer concrete examples and an easy-to-follow case study throughout, making the book instantly practical.

Alex Bitoun, Co-founder, Livongo Health and CEO, Sagely

The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur! It is a simple but powerful system to ensure that their startup is feasible and to execute it in the best way possible.”

David Norris, 8-time Entrepreneur, Chairman and CEO, Element3 Health

From the Publisher