Table of Contents
Introduction 1
Chapter 1 You Can Do That 17
Chapter 2 The 1 Percent Rule 25
Chapter 3 10,000 Experiments 37
Chapter 4 Become the Scientist of Your Own Life 59
Chapter 5 Borrow Hours 65
Chapter 6 Build Microskills 71
Chapter 7 Plus, Minus, Equals 79
Chapter 8 Who Are You? Why Are You? Why Now? 87
Chapter 9 Exercise the Possibility Muscle 105
Chapter 10 Learn Idea Calculus 115
Chapter 11 Frame Control 129
Chapter 12 Find the Conspiracy Number (or How to Know if an Idea Is Good or Bad) 143
Chapter 13 Microskills Everyone Should Learn 149
Chapter 14 The 50/1 Rule (or How to Be Infinitely Productive) 169
Chapter 15 Take Two Steps Back 183
Chapter 16 Wobble Without Falling Down 189
Chapter 17 Exit the Line 195
Chapter 18 Become an Entrepreneur 205
Chapter 19 The Spoke and Wheel (or How to Monetize Anything) 217
Chapter 20 Three Ways to Make a Billion-Dollar Business 225
Chapter 21 The Incerto Technique 241
Chapter 22 The 30/150/Millions Rule 253
Chapter 23 What to Tell Your Kids (or 10+ Rules for Living a Good Life) 257
Acknowledgments 265