Skin Deep: The Business of Beauty

by Angela Royston

Overview

The business of beauty is a billion-dollar enterprise, evidenced by cosmetic advertisements displayed almost everywhere. The cultural obsession with beauty and body image has roots that reach back into history; in fact, Egyptian women used eyeliner more than 6,000 years ago. Historical information about makeup, hair, and cosmetic surgery for both women and men are just some of the topics waiting for readers to discover. The text examines the allure of many beauty products and highlights why some are more profitable than others. Recent beauty trends are discussed in fact boxes throughout the book, encouraging topic discussion and deeper evaluation among readers.

Product Details

ISBN-13:	9781433977640
Publisher:	Gareth Stevens Publishing
Publication date:	08/15/2012
Series:	Big-Buck Business Series
Pages:	48
Product dimensions:	7.70(w) x 9.80(h) x 0.30(d)
Age Range:	11 - 14 Years

Table of Contents

Introduction: Facing the Future 4

Chapter 1 A Long History 6

The Industry Today 8

Who's Behind the Product? 10

Looking Good 12

Chapter 2 Makeup Magic 14

Makeover 16

Looking After Skin 18

Darker or Lighter? 20

Beauty Treatments 22

Chapter 3 All About Hair 24

Hair Colorants 26

Straight or Curly? 28

Unwanted Hair 30

Shaving 32

Chapter 4 Under the Knife 34

Improving on Nature 36

Forever Young 38

A Full Head of Hair 40

The Perfect Smile 42

Conclusion: Challenges Ahead 44

Glossary 46

For More Information 47

Index 48

Editorial Reviews

Series Review: Big-Buck Business “The timely and topical books explain the ins and outs, history, and future of different areas of commerce and highlight successful people in the various fields. … The set will be helpful for further research, for learning about an industry as a whole, and/or as an introduction to a study of economics.” —School Library Journal Book Review: Skin Deep: The Business of Beauty "Beauty is a huge business, so this title fits neatly into the Big-Buck Business series. The slim, glossy volume does offer a lot of information … The photos … are bold, crisp, and glam, and invite readers in.” —Booklist

From the Publisher