Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success.

Do you label yourself as "just a numbers person"? Do you pigeonhole your capabilities to merely that of an analyst or other "non-artist"? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley's success stories and begin brainstorming innovation solutions to your company's challenges.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams.

In Simply Brilliant, you will learn how to:

  • Fuel creativity through tight deadlines;
  • Create more ideas in brainstorming sessions;
  • Radically improve products;
  • Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List;
  • Let go of the "I'm not creative" mindset;
  • And open the door to imagination and limitless opportunity!

Even a "numbers person" like you can capture markets with your company's next innovative idea.

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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success.

Do you label yourself as "just a numbers person"? Do you pigeonhole your capabilities to merely that of an analyst or other "non-artist"? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley's success stories and begin brainstorming innovation solutions to your company's challenges.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams.

In Simply Brilliant, you will learn how to:

  • Fuel creativity through tight deadlines;
  • Create more ideas in brainstorming sessions;
  • Radically improve products;
  • Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List;
  • Let go of the "I'm not creative" mindset;
  • And open the door to imagination and limitless opportunity!

Even a "numbers person" like you can capture markets with your company's next innovative idea.

19.99 In Stock
Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

by Bernhard Schroeder
Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

by Bernhard Schroeder

Paperback

$19.99 
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Overview

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success.

Do you label yourself as "just a numbers person"? Do you pigeonhole your capabilities to merely that of an analyst or other "non-artist"? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley's success stories and begin brainstorming innovation solutions to your company's challenges.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams.

In Simply Brilliant, you will learn how to:

  • Fuel creativity through tight deadlines;
  • Create more ideas in brainstorming sessions;
  • Radically improve products;
  • Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List;
  • Let go of the "I'm not creative" mindset;
  • And open the door to imagination and limitless opportunity!

Even a "numbers person" like you can capture markets with your company's next innovative idea.


Product Details

ISBN-13: 9781400231133
Publisher: AMACOM
Publication date: 09/06/2022
Pages: 224
Product dimensions: 6.00(w) x 9.13(h) x 0.63(d)

About the Author

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, he has served as a marketing and brand expert for Amazon, Yahoo, Apple, Nike, and more. He is the author of Fail Fast or Win Big.

Table of Contents

Introduction: Why Creativity Matters in Your Career and Life 1

Chapter 1 The Myths of Creativity and Innovation 13

Chapter 2 The Creativity Works Framework 31

Chapter 3 Mindset: Unleash Your Inner Creativity and Innovation 43

Chapter 4 Environment Matters: Leadership and Culture 55

Chapter 5 Habitat: Your Surroundings Are Key 73

Chapter 6 Teams Are Critical: Aspiration and Mission 83

Chapter 7 Brainstorming Rules and Practices 97

Chapter 8 Iteration and Innovation Are Personal 111

Chapter 9 Phoenix List: CIA Tool for Everyone 125

Chapter 10 IdeaGen: Map Your Solution 135

Chapter 11 SCAMPER Your Way to Innovation 143

Chapter 12 Blue Oceans Are the Destination 155

Chapter 13 Tempero: The Parts Are Greater Than the Whole 165

Chapter 14 Observation Lab: What Do You Really See? 175

Chapter 15 Marketplaces, Trends, and Innovators 185

Index 201

About the Author 209

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