Table of Contents
Introduction: Why Creativity Matters in Your Career and Life 1
Chapter 1 The Myths of Creativity and Innovation 13
Chapter 2 The Creativity Works Framework 31
Chapter 3 Mindset: Unleash Your Inner Creativity and Innovation 43
Chapter 4 Environment Matters: Leadership and Culture 55
Chapter 5 Habitat: Your Surroundings Are Key 73
Chapter 6 Teams Are Critical: Aspiration and Mission 83
Chapter 7 Brainstorming Rules and Practices 97
Chapter 8 Iteration and Innovation Are Personal 111
Chapter 9 Phoenix List: CIA Tool for Everyone 125
Chapter 10 IdeaGen: Map Your Solution 135
Chapter 11 SCAMPER Your Way to Innovation 143
Chapter 12 Blue Oceans Are the Destination 155
Chapter 13 Tempero: The Parts Are Greater Than the Whole 165
Chapter 14 Observation Lab: What Do You Really See? 175
Chapter 15 Marketplaces, Trends, and Innovators 185
Index 201
About the Author 209