Simple Scaling: Ten Proven Principles to 10x Your Business

by Brendan McGurgan, Claire Colvin

Overview

SIMPLE Scaling provides the tools to do what so few startups ever manage to do: break free of the gravitational pull of the everyday and shoot for the stars. In clear, unambiguous prose, the ten principles within these pages offer all the knowledge you need to achieve scale—from developing a scale-up psyche to establishing your purpose, sourcing the right people, planning, and implementing repeatable performance to fuel 10x growth. This comprehensive, down-to-earth guide will walk you through each stage of the scaling process in one elegant, integrated framework, showing you how to overcome all the challenges you'll meet along the way. If you want to scale your business, SIMPLE Scaling is your source code. Written by business leaders who have been there and done that, it's the only book you need to beat the odds.

Product Details

ISBN-13:	9781544525914
Publisher:	Houndstooth Press
Publication date:	03/15/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	388
File size:	3 MB

About the Author

Brendan McGurgan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader.

Claire Colvin is a highly experienced Talent Leader and partner of scaling CEOs, building the right culture and people-centered systems to accelerate the scaling process. The former Talent Director on the Board of CDE and qualified with a master's degree in HRM, she draws on twenty-five years' experience in high-growth SMEs, global organizations, and major UK PLCs.

Editorial Reviews

2022-04-12
The co-founders of a global consulting practice propose an approach to scaling small- and medium-size businesses.

The title of this debut guide is also the name of the authors’ business, so it will come as no surprise that McGurgan and Colvin highlight a scaling methodology designed and implemented by their company. The obvious sales pitch aside, there is considerable value in the thorough scaling framework freely shared by the authors. They make it clear from the outset that their approach is not for startups; rather, they address established SMEs (Small and Medium Enterprises) ready to grow exponentially with a focus on “establishing, refining, and standardizing the processes, which enable repeatable, scalable, and profitable business.” According to their research, “Almost 98 percent of SMEs fail to scale.” The book aims to help change that statistic; it describes a highly structured framework of 10 principles, each of which is explained in richly detailed chapters. The principles are neatly divided into three sections. A handsome, if somewhat complex, circular graphic ties it all together. “Inspire” covers mindset, vision, and employees; “Orientate” describes planning, process, and performance; and “Accelerate” concentrates on value proposition, geographic coverage, and collaborations with partners. The 10th principle, “Positive Growth Culture,” is embedded in the “Inspire” section to make the framework come full circle. This work displays both breadth and depth; McGurgan and Colvin offer a start-to-finish scaling process as well as nuts-and-bolts descriptions for each of the principles. The authors provide specific, well-founded guidance supported by citations from other sources. Numerous relevant examples appear throughout, and a substantial case study related to each principle is included at the close of every chapter. At times, the writing may feel a bit gimmicky. For example, there seems to be an overabundance of alliteration, acronyms, cleverly constructed phrases, and the like—but it is not at the expense of generally solid and highly actionable content. In all, this book delivers a serious, pragmatic approach to scaling a business.

Concrete, comprehensive counsel for business leaders.

Kirkus Reviews