But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today’s consumer activists.
But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today’s consumer activists.
Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power
392Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power
392Product Details
ISBN-13: | 9781501709258 |
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Publisher: | Cornell University Press |
Publication date: | 06/15/2017 |
Pages: | 392 |
Product dimensions: | 6.00(w) x 8.90(h) x 0.70(d) |
Age Range: | 18 Years |