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Shooting for the Stars
This Shooting for the Stars book is a celebration of timeless design.

In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work. 

In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.
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Shooting for the Stars
This Shooting for the Stars book is a celebration of timeless design.

In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work. 

In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.
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Shooting for the Stars

Shooting for the Stars

by Richard Danne
Shooting for the Stars

Shooting for the Stars

by Richard Danne

Overview

This Shooting for the Stars book is a celebration of timeless design.

In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work. 

In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.

Product Details

ISBN-13: 9781961856134
Publisher: ORO Editions
Publication date: 09/01/2024
Pages: 248
Product dimensions: 9.50(w) x 11.50(h) x 0.00(d)

About the Author

Richard Danne is well-known as Design Director of the iconic 1975 NASA redesign program; Was President of AIGA, founding President of AIGA/NY; U.S. President of AGI; A design consultant to FAA, Fashion Institute, AT&T, Paramount Pictures, Seagram; Enjoyed a six-decade independent career; Won three U.S. Presidential Awards.

What People are Saying About This

From the Publisher

I believe that Richard’s hardscrabble early years during the Depression and Dust Bowl made him who he is today. These were very difficult times and people needed to help each other, and he learned from that and became dedicated to service. Without his national leadership, voice, and vision, AIGA chapters like ours wouldn’t be here today.
—David Hisaya Asari, AIGA/SF President, Centennial Medalist event introduction, 2014.

As much as any other individual, Richard was responsible for transforming AIGA into a national, chapter-based organization.
—Michael Bierut, partner Pentagram/NY at the Strand Bookstore interview, New York.

In my 30 years in education, I have never encountered such an intelligent and intuitive designer who consistently exceeds expectations.
—Maureen Brenner, then Head of Riverview School, East Sandwich, Massachusetts.

Inspiring. Your commitment and integrity are timeless, alway refreshing and important.
—Jack Anderson, Chairman, SidLee, commenting on a recent Italian interview, Seattle.

So cool! Is there any limit to this guy’s talent?
—Robert Pizzo, noted illustrator comments on Richard’s 2022 piano jazz album, New York.

Best possible ending to Clarity 2016: hearing from Richard Danne on the NASA Graphics Standards Manual.
—Trish Ang, UI Engineer tweeting at the first Clarity Conference, San Francisco.

Thanks for your dedication in helping make this wonderful museum a reality.
—John Hightower, then executive director, South Street Seaport Museum, New York.

Congratulations, Richard. You’ve had a fantastic career! And, you being one of the fathers of the modern AIGA and a Centennial Medalist, I am delighted that you have been named an AIGA/San Francisco Fellow.
—Karin Hibma, : : CRONAN : : partner, during an interview for the 2018 Fellow Award.

Former president of AIGA, Dick Danne is in the battle of his life. We are all rooting for him to get through a tough period, a health crisis. So, on the count of three, I want you all to shout “We Love You Dick Danne!” And we’ll send the video on to him. 
—Dana Arnett, AIGA president, at the 2018 National Conference, Pasadena.

So, I’m wondering, why aren’t you more famous?
—Rob Saunders, Executive Director & Curator, Letterform Archive, while selecting projects for a Danne / Archive collection, San Francisco.

Richard, oh my!! Thank you so very much on behalf of Brian, the COLLINS team, and everyone you've inspired today. The feedback is just out of control: people from all over the world joined the talk; we had guests from Mexico, England, Russia, Germany, South America, and everyone left with a big smile and a big gratitude and inspiration! 

—Katya Braxton, director, Resourcing @ COLLINS, after their 2020 Podcast.

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