Table of Contents
Foreword Mark Burnett viii
Introduction 1
Part 1 To Be or Not To Be … An Entrepreneur
Catching the Entrepreneurial Fever Lori Grenier 7
Chapter 1 Small Business 101 9
Chapter 2 What's Your EQ (Entrepreneurial Quotient)? 21
Chapter 3 Your Big Idea 35
Shark Tale: Travis Perry, ChordBuddy (Season 3) 52
Part 2 Setting Up Shop
The Unlikely Entrepreneur Robert Herjavec 57
Chapter 4 Finding Your Customers 59
Chapter 5 Getting Down to Business 71
Chapter 6 Making It Official 85
Shark Tale: Moshe Weiss, SoundBender (Season 4) 98
Part 3 Money Matters
The Art of Success Kevin O'Leary 103
Chapter 7 Knowing Your Numbers 105
Chapter 8 Understanding Financing 115
Shark Tale: Jim Tselikis and Sabin Lomac, Cousins Maine lobster (Season 4) 126
Part 4 Open for Business
The 100th Road-Daymond John 131
Chapter 9 Up and Running 133
Chapter 10 Mastering Marketing 147
Chapter 11 Learning to Sell 165
Shark Tale: Rick Hopper, ReadeREST (Season 3) 181
Part 5 Taking it to the Next Level
The Power of Failure-Barbara Corcoran 187
Chapter 12 You Can't Do It Alone: Building the Right Team 189
Chapter 13 Leading the Charge 203
Chapter 14 The Smart Way to Grow 217
Shark Tale: Lani Lazzari, Simple Sugars (Season 4) 230
Part 6 A Dip in the Tank: Behind-The-Scenes To Shark Tank
It Only Takes One Mark Cuban 235
Chapter 15 Swirruning with the Sharks: A Roundtable Q&A 237
Shark Tale: Tracey Noonan and Danielle Desroches, Wicked Good Cupcakes (Season 4) 255
Final Words 259
Tools and Resources 261
My Small Business Jump Start Plan 261
From Idea to Incorporation: A Flowchart 263
Talk the Talk: Small Business Terms to Know 265
Online Resources 268
Books to Read 274
Notes 277
About the Author 285