Shakespeare After Mass Media

by R. Burt

Overview

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides students and scholars with the most comprehensive resource available on the market for studying the pop cultural afterlife of The Bard. From marketing to electronic Shakespeare, comics to romance novels, Star Trek to Branagh, radio and popular music to Bartlett's Quotations , the volume explores the contemporary cultural significance of Shakespeare in an unprecedently broad array of mass media contexts. With theoretical sophistication and accessible writing, it will be the ideal text for courses on Shakespeare and mass media.

Product Details

ISBN-13:	9780312294540
Publisher:	Palgrave Macmillan US
Publication date:	05/07/2002
Edition description:	2002
Pages:	340
Product dimensions:	5.50(w) x 8.40(h) x 1.00(d)

About the Author

Richard Burt is Professor of English and Film and Media Studies at the University of Florida, USA.

Table of Contents

PART ONE: QUESTIONS OF SHAKESPEARE'S CULTURAL AUTHORITY To e- or Not To e-? Disposing of Shakespeare in the Age of Electronic Mass Media; R.Burt Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespeareanism; D.K.Hedrick 'In Fair Verona': Media, Spectacle, and Performance in William Shakespeare's Romeo and Juliet ; P.Donaldson We are the Makers of Manners: The Branagh Phenomenon; M.Thorton Burnett Shakespeare: The Theme Park; D. E.Henderson Harlequin Presents: That '70s Shakespeare and Beyond; L.Osborne Suggested for Mature Readers? Deconstructing Shakespearean Value in Comic Books; J.Heuman & R.Burt The Shatnerification of Shakespeare: Star Trek and the Commonplace Tradition; C.Dionne WSHX: Shakespeare and American Radio; D.Lanier Shakespeare, Bard of Avon; F.Teague Reviving Juliet, Repackaging Romeo: Transformations of Character in Popular Music Lyrics; S.M.Buhler The Making of Authorships: Transversal Navigation in the Wake of Hamlet ; D.J.Hopkins & B.Reynolds Bartlett's Evolving Shakespeare; H.Whall Afterword: Shakespeare and the Holocaust: Julie Taymor's Titus is Beautiful, or Shakesploi Meets the Camp; R.Burt

Editorial Reviews

'...a lively and informative treatise on how mass culture, through the mass media, has manipulated, abused, and empowered Shakespeare.' - Choice

From the Publisher