Shadow Economies of Cinema: Mapping Informal Film Distribution
How do people access movies today? What are the most popular and powerful channels for media distribution on a global scale? How are film industries changing in the face of media convergence and digitisation?

To answer questions such as these, argues Ramon Lobato, we must shift our gaze away from the legal film business and toward cinema's shadow economies. All around the world, films are bought from roadside stalls, local markets, and grocery stores; they are illegally downloaded and streamed; they are watched in makeshift video clubs, on street corners, and in restaurants, shops and bars. International film culture in its actually-existing forms is a messy affair, and it relies to a great extent on black and grey media markets. Examining the industrial dynamics of these subterranean film networks across a number of different sites – from Los Angeles to Lagos, Melbourne to Mexico City – this book shows how they constitute a central rather than marginal part of audiovisual culture and commerce.

Combining film industry analysis with cultural theory, Shadow Economies of Cinema opens up a new area of inquiry for cinema studies, putting industry research into dialogue with wider debates about economic informality and commodity circulation. Written in an accessible style, this book offers an original 'bottom-up' perspective on the global cinema industry for researchers and students in film studies, cultural studies, and media and communications.

"1110793128"
Shadow Economies of Cinema: Mapping Informal Film Distribution
How do people access movies today? What are the most popular and powerful channels for media distribution on a global scale? How are film industries changing in the face of media convergence and digitisation?

To answer questions such as these, argues Ramon Lobato, we must shift our gaze away from the legal film business and toward cinema's shadow economies. All around the world, films are bought from roadside stalls, local markets, and grocery stores; they are illegally downloaded and streamed; they are watched in makeshift video clubs, on street corners, and in restaurants, shops and bars. International film culture in its actually-existing forms is a messy affair, and it relies to a great extent on black and grey media markets. Examining the industrial dynamics of these subterranean film networks across a number of different sites – from Los Angeles to Lagos, Melbourne to Mexico City – this book shows how they constitute a central rather than marginal part of audiovisual culture and commerce.

Combining film industry analysis with cultural theory, Shadow Economies of Cinema opens up a new area of inquiry for cinema studies, putting industry research into dialogue with wider debates about economic informality and commodity circulation. Written in an accessible style, this book offers an original 'bottom-up' perspective on the global cinema industry for researchers and students in film studies, cultural studies, and media and communications.

46.95 In Stock
Shadow Economies of Cinema: Mapping Informal Film Distribution

Shadow Economies of Cinema: Mapping Informal Film Distribution

by Ramon Lobato
Shadow Economies of Cinema: Mapping Informal Film Distribution

Shadow Economies of Cinema: Mapping Informal Film Distribution

by Ramon Lobato

Paperback(2012)

$46.95 
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Overview

How do people access movies today? What are the most popular and powerful channels for media distribution on a global scale? How are film industries changing in the face of media convergence and digitisation?

To answer questions such as these, argues Ramon Lobato, we must shift our gaze away from the legal film business and toward cinema's shadow economies. All around the world, films are bought from roadside stalls, local markets, and grocery stores; they are illegally downloaded and streamed; they are watched in makeshift video clubs, on street corners, and in restaurants, shops and bars. International film culture in its actually-existing forms is a messy affair, and it relies to a great extent on black and grey media markets. Examining the industrial dynamics of these subterranean film networks across a number of different sites – from Los Angeles to Lagos, Melbourne to Mexico City – this book shows how they constitute a central rather than marginal part of audiovisual culture and commerce.

Combining film industry analysis with cultural theory, Shadow Economies of Cinema opens up a new area of inquiry for cinema studies, putting industry research into dialogue with wider debates about economic informality and commodity circulation. Written in an accessible style, this book offers an original 'bottom-up' perspective on the global cinema industry for researchers and students in film studies, cultural studies, and media and communications.


Product Details

ISBN-13: 9781844574117
Publisher: Bloomsbury Academic
Publication date: 04/15/2012
Series: Cultural Histories of Cinema
Edition description: 2012
Pages: 176
Product dimensions: 6.60(w) x 9.10(h) x 0.50(d)

About the Author

RAMON LOBATO Research Fellow at the Swinburne Institute for Social Research, Swinburne University of Technology, Melbourne, Australia.

Table of Contents

Preface vii

Acknowledgments viii

Introduction 1

Why distribution? 2

Formal and informal film economies 3

Shadows, sites and circuits 4

1 Distribution from Above and Below 9

Redefining distribution: theory and practice 10

Distribution from below 13

The cultural politics of distribution 14

Conclusion 19

2 The Straight-to-video Slaughterhouse 21

'Anything with sprocket holes' 22

The STV aesthetic 24

Transnational STV circuits 26

Shooting and selling STV action in the Asia-Pacific 30

The slaughterhouse of cinema 32

Conclusion 36

3 Informal Media Economies 39

The formal and the informal 39

The centrality of informality 41

Informal economies of cinema 43

Informality, cinema and the state 47

Between formal and informal distribution: Tropa de elite 49

4 Nollywood at Large 55

A short history of the Nigerian video boom 56

The formalising imperative 59

Formalising international distribution 63

Conclusion 66

5 Six Faces of Piracy 69

Copyright and the construction of piracy 70

Piracy as theft 72

Piracy as free enterprise 74

Piracy as free speech 76

Piracy as authorship 78

Piracy as resistance 80

Piracy as access 82

Everyday ethics of piracy in Tepito, Mexico City 85

Tepito postscript 2010 91

6 The Grey Internet 95

Mapping the online distribution ecology 96

Linking sites 100

Video-hosting sites 101

Cyberlockers 104

Informal enforcement on the digital frontier 106

Conclusion 109

Conclusion: Coordinates for Studying Distribution in a Digital Age 111

From pipelines to swarms 112

Rethinking informational freedom 114

Appendix: A Film Distribution Research Guide 119

Notes 129

Bibliography 149

Index 163

What People are Saying About This

From the Publisher

Shadow Economies of Cinema is a strong addition to the literature on contemporary industry studies. It also demonstrates an admirable grasp of wide range of fields upon which cinema studies is starting to impinge. Lobato ends with a call for cinema studies 'to open up a dialogue with other fields that specialise in cultural circulation from anthropology to economics.' - Screening the Past

'Shadow Economies is a valuable contribution to reimagine the experience of cinema beyond the classic focus on representation. International in its scope, and lucid in its theoretical exposition, it will find interest among academic and non academic readers.' - Senses of Cinema

'From the US video economy to illegal peer-to-peer file sharing, Shadow Economies of Cinema offers a cross-nation, formal/informal mapping of some of the complexities of film distribution, seeking to foreground areas of the field that are largely unquantifiable and do not necessarily appear in the trade press.' - New Review of Film and Television Studies

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