SEO Warrior (Animal Guide Series)

by John I Jerkovic

Overview

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

• Create compelling sites with SEO that can stand the test of time
• Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
• Conduct keyword research to find the best terms to reach your audience—and the related terms they'll respond to
• Learn what makes search engines tick by utilizing custom scripts
• Analyze your site to see how it measures up to the competition

Product Details

ISBN-13:	9780596157074
Publisher:	O'Reilly Media, Incorporated
Publication date:	11/20/2009
Series:	Animal Guide
Pages:	470
Product dimensions:	7.00(w) x 9.10(h) x 1.10(d)

About the Author

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.

Table of Contents

• Preface
• Chapter 1: The Big Picture
• Chapter 2: Search Engine Primer
• Chapter 3: Website Essentials
• Chapter 4: Internal Ranking Factors
• Chapter 5: External Ranking Factors
• Chapter 6: Web Stats Monitoring
• Chapter 7: Google Webmaster Tools and Google Analytics
• Chapter 8: Search Engine Traps
• Chapter 9: Robots Exclusion Protocol
• Chapter 10: Sitemaps
• Chapter 11: Keyword Research
• Chapter 12: Link Building
• Chapter 13: Competitor Research and Analysis
• Chapter 14: Content Considerations
• Chapter 15: Social Networking Phenomenon
• Chapter 16: Search Engine Marketing
• Chapter 17: Search Engine Spam
• Chapter 18: Industry Buzz
• Script Listings
• Ping Servers
• Programming Environment
• Colophon