SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI world of Google Search

by David Amerland

Overview

The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award.

Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor.

In this edition of SEO Help you will also learn:

• How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all).
• What the fragmentation of search means to your brand and your business and how to make the most of what you currently do.
• What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts.
• What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news.
• How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence.
• Why marketing and branding cannot be separated from search and your business’ SEO practices.
• How to leverage the fragmented social media landscape to your advantage.
• How to future-proof your business against constant changes in search.
• The true impact of Google’s mobile index on your digital business.
• What feasible shortcuts exist in search marketing and branding.

Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable. 

Product Details

ISBN-13:	9781844810369
Publisher:	David Amerland
Publication date:	03/02/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	196
File size:	942 KB

About the Author

David Amerland is a leading author in Search Engine Optimization and search marketing. He's been involved in search and the online culture since 1995. His 2014 best-selling book "Google Semantic Search" accurately predicted the Hummingbird update and helped create the global semantic search community by providing a common, background understanding of it all. He continues to write on search, social media, business and decision making. His books frequently make the Book Authority's independently compiled "Best of All Time" lists. He writes for Forbes and Inc.com amongst other websites and is fascinated by how far we've come in such a short time in the online world.

Table of Contents

Introduction                    

1. Google Account                
2. Identity                    
3. Social Media                    
4. Entities and Graphs                
5. Content                    
6. Voice Search                    
7.  Structured Data                
8. Hashtags                    
9. Ontologies                    
10. Website Design                
11. Images                     
12. Podcasts                     
13.  Artificial Intelligence             
14.  Presence                    
15.  Google Properties                
16. Video Marketing                
17. Searcher Intent                
18. The 4Vs                    
19.  “From strings to things”            
20.  Links and Keywords                

Most Frequently Asked Semantic Search Questions