Selling Destinations: Geography for the Travel Professional

by Marc Mancini

Overview

This 5^th edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.

Selling Destinations features:

• In-depth exploration of the nations, regions and cities that travelers favor most.
• Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.
• Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.
• Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.
• Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience.
• A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.

Product Details

ISBN-13:	9781949667080
Publisher:	Marc Mancini Seminars and Consulting Inc
Publication date:	12/04/2008
Edition description:	5th Reprint of 2010 ed.
Pages:	582
Product dimensions:	8.50(w) x 11.00(h) x 1.18(d)

About the Author

Marc Mancini brings a wealth of hands-on, real-world industry experience and is one of the industry's most successful and in-demand consultants and curriculum designers. He is the former Chairman of the Travel and Hospitality Departments at West Los Angeles College. His client list includes Marriott, CLIA, Holland America Line, AAA, Norwegian Cruise Line and the Hawaii Visitors and Convention Bureau. It's estimated that his training programs have reached over 300,000 travel professionals.

He was also well known in another field. He is a graduate of the University of Southern California's prestigious cinema department and served for many years as a film critic for Film Comment and Rolling Stone. Dr. Mancini was named "Educator of the Year" by the International Society of Travel and Tourism Educators and, in 2010, received ASTA's Diamond Award as one of the seven most distinguished travel professionals in the history of Southern California.

Dr. Mancini has authored eight books, produced and hosted 32 videos, created dozens of online training programs and published over 300 articles. His works have been syndicated by the Los Angeles Times and he has appeared on CNN, ABC's Good Morning America and Showtime.

He holds a BA degree from Providence College and an MA, MS, and Ph.D. from the University of Southern California.

Table of Contents

Part I: Basic Ingredients

Part II: North America: Charm of the Familiar

Chapter 1: New England: The Cradle of Liberty

Chapter 2: New York and New Jersey: Broadway and Boardwalk

Chapter 3: Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley

Chapter 4: Florida: Where the Mouse Roars

Chapter 5: California and Arizona: Glamour and Grandeur

Chapter 6: Canada and Alaska: The Great White North

Chapter 7: Hawaii: Paradise Found

Chapter 8: American Potpourri (East)

Chapter 9: American Potpourri (West)

Part III: Latin America and the Caribbean: Rhythms of Culture

Chapter 10: Mexico: Tropical Fiesta

Chapter 11: The Caribbean: A Sea of Nations

Chapter 12: Brazil: Where Everything Sizzles

Chapter 13: Latin America Potpourri

Part IV: Europe: Continental Flair

Chapter 14: Great Britain and Ireland: Foreign, Yet Familiar

Chapter 15: France: The Movable Feast

Chapter 16: Italy: Pisa and Pizza

Chapter 17: Spain and Portugal: Everything Under the Sun

Chapter 18: Germany: Romantic Roads

Chapter 19: Greece and Turkey: An Odyssey of Culture

Chapter 20: European Potpourri

Part V: Africa and the Middle East: Savannahs and Sand

Chapter 21: Egypt: Riddles in the Sand

Chapter 22: Israel, Palestine, and Jordan: The Holy Lands

Chapter 23: Kenya and Tanzania: The Lion Sleeps Tonight

Chapter 24: African and Middle Eastern Potpourri

Part VI: Asia and the Pacific: Rim of Mystery

Chapter 25: Australia and New Zealand: Where Things Are Jumping

Chapter 26: The Pacific: Fantasy Islands

Chapter 27: Japan: Pearl of the Orient

Chapter 28: Singapore and Thailand: Crossroads of Asia

Chapter 29: China: Of Red and Gold

Chapter 30: Asia and the Pacific Potpourri

Appendix A: Average Length of Stay - Leisure Travellers

Appendix B: Research Resources

Appendix C: Destination-Related Feature Films

Index