Selling Destinations / Edition 5

by Marc Mancini

Overview

Selling Destinations contains a wealth of information about world geography, customer satisfaction and travel sales and marketing. It is designed to help travel professionals match travelers with destinations that are most appropriate for them. Using more than 300 visual aids, the author covers every major tourist destination around the globe, as well as secondary and lesser-known hot spots. Information on climate, modes of travel, local customs, lodging, itineraries, major attractions and sales strategies for extra profits will make the reader a more successful travel professional. And finally, the reader's knowledge is put to the test through the use of case studies, Web-based activities, examples and hypothetical travel situations. Selling Destinations belongs on the desk of every serious student and travel professional.

Product Details

ISBN-13:	2901428321426
Publisher:	Cengage Learning
Publication date:	12/04/2008
Edition description:	New Edition
Pages:	567
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Table of Contents

	Preface	xi
Part I	Basic Ingredients: Geography and How to Sell It	1
Part II	North America: Charm of the Familiar	33
Chapter 1	New England: The Cradle of Liberty	41
Chapter 2	New York and New Jersey: Broadway and Boardwalk	53
Chapter 3	Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley	67
Chapter 4	Florida: Where the Mouse Roars	81
Chapter 5	California and Arizona: Glamour and Grandeur	95
Chapter 6	Canada and Alaska: The Great White North	111
Chapter 7	Hawaii: Paradise Found	127
Chapter 8	North American Potpourri (East)	139
Chapter 9	North American Potpourri (West)	151
Part III	Latin America and the Caribbean: Rhythms of Culture	165
Chapter 10	Mexico: Tropical Fiesta	173
Chapter 11	The Caribbean: A Sea of Nations	187
Chapter 12	Brazil: Where Everything Sizzles	203
Chapter 13	Latin American Potpourri	217
Part IV	Europe: Continental Flair	239
Chapter 14	Great Britain and Ireland: Foreign, Yet Familiar	247
Chapter 15	France: The Movable Feast	261
Chapter 16	Italy: Pisa and Pizza	277
Chapter 17	Spain and Portugal: Everything Under the Sun	291
Chapter 18	Germany: Romantic Roads	307
Chapter 19	Greece and Turkey: An Odyssey of Culture	321
Chapter 20	European Potpourri	335
Part V	Africa and the Middle East: Savannahs and Sand	353
Chapter 21	Egypt: Riddles in the Sand	361
Chapter 22	Israel, Palestine, and Jordan: The Holy Lands	373
Chapter 23	Kenya and Tanzania: The Lion Sleeps Tonight	387
Chapter 24	African and Middle Eastern Potpourri	399
Part VI	Asia and the Pacific: Rim of Mystery	419
Chapter 25	Australia and New Zealand: Where Things Are Jumping	427
Chapter 26	The Pacific: Fantasy Islands	443
Chapter 27	Japan: Pearl of the Orient	457
Chapter 28	Singapore and Thailand: Crossroads of Asia	471
Chapter 29	China: Of Red and Gold	485
Chapter 30	Asia and the Pacific Potpourri	501
Appendix A	Average Length of Stay--Leisure Travelers	523
Appendix B	Research Resources	525
Appendix C	Destination-Related Feature Films	527
	Index	529

Editorial Reviews

"An ideal textbook to use to cover world tourism destinations. This textbook is simple, easy and extremely useful. The information contained in the textbook is necessary knowledge for all travel and tourism students." - Rosalie Fernandez, Kapi'olani Community College, Hawaii

"What I like most is the strong emphasis on marketing and selling. This helps the student develop this important mindset." - John Lindsay, Highline Community College, Washington

From the Publisher