Selling Contemporary Art: How to Navigate the Evolving Market

by Edward Winkleman

Overview

A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover:

• The rise of the art fair
• The rise of the mega gallery
• New online competition
• Models of post–brick-and-mortar art dealing
• Art dealers as art fair organizers
• Collaboration in a new era

Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13:	9781621535577
Publisher:	Allworth
Publication date:	04/11/2017
Edition description:	Reprint
Pages:	360
Product dimensions:	6.00(w) x 8.90(h) x 1.00(d)
Age Range:	18 Years

About the Author

Edward Winkleman is the director of the Winkleman Gallery in New York. He is cofounder of the Moving Image art fair and has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua Art, and NADA. He is the author of How to Start and Run a Commercial Art Gallery (Allworth Press) and of EdwardWinkleman.com, a blog that focuses on art (in particular, demystifying the gallery system) and politics. He lives in New York City.

Table of Contents

Introduction v

Acknowledgements xi

Part I Recent Changes In the Contemporary Art Marketplace: Things Beyond Each Dealer's Control 1

Chapter 1 The Growing Globalization of the Contemporary Art Market 3

Chapter 2 The Rise of the Mega-Gallery 29

Chapter 3 The Rise of the Art Fair 63

Chapter 4 The Evolving Roles of the Private Collector 91

Chapter 5 The Mid-Level Gallery Squeeze 113

Chapter 6 Online Art Selling Channels Gain a Foothold 165

Part II New Roles and Challenges for Art Dealers: Factors Within Each Dealer's Control 191

Chapter 7 The Post-Brick-and-Mortar Dealer 193

Chapter 8 The Evolution of Dealer Collaboration Models 211

Chapter 9 Dealers Starting Art Fairs 227

Part III Why Do Contracts Keep Coming Up? With M. Franklin Boyd, Esq. 251

Chapter 10 Consignment Agreements 255

Chapter 11 Representation Contracts 267

Chapter 12 Contract Considerations for New Forms of Art 279

Chapter 13 Sample Contract for a Dealer-Run Art Fair 295

Chapter 14 Contracts with Collectors 299

Conclusions 305

Appendixes 310

Notes 327

Index 337

Editorial Reviews

"Edward Winkleman will rightfully make you love and admire people you think you should hate: art dealers, the hell they go through trying to make ends meet, keeping artists happy, talking to critics, collectors, curators, electricians, and everyone else who wants a piece of the art action, all while operating businesses that are free to the public. I love art dealers and love that Winkleman will make you see how hard they work. Amen!" —Jerry Saltz, senior art critic, New York magazine

"Edward Winkleman delivers an absorbing, well-researched, and much-needed book on the gallery world of the last seven years. He provides in-depth analysis based on research along with his own astute observations making this book a must-read for those contemplating a start-up as much as for those who have spent their lives in the gallery business." —Dorsey Waxter, partner, Van Doren Waxter Gallery, New York

"Edward Winkleman will rightfully make you love and admire people you think you should hate: art dealers, the hell they go through trying to make ends meet, keeping artists happy, talking to critics, collectors, curators, electricians, and everyone else who wants a piece of the art action, all while operating businesses that are free to the public. I love art dealers and love that Winkleman will make you see how hard they work. Amen!" —Jerry Saltz, senior art critic, New York magazine

"Edward Winkleman delivers an absorbing, well-researched, and much-needed book on the gallery world of the last seven years. He provides in-depth analysis based on research along with his own astute observations making this book a must-read for those contemplating a start-up as much as for those who have spent their lives in the gallery business."—Dorsey Waxter, partner, Van Doren Waxter Gallery, New York

From the Publisher