Table of Contents
Introduction: Difficulties (and Benefits) of Going It Alone v
Chapter 1 Adjusting One's Expectations 1
Are You Being Realistic? 1
Marketing Artwork 5
A Short Course in Public Relations 11
Internet Marketing and Promotion 18
Publicity and Social Media 23
…On the Other Hand, the Problem with Posting Art Images 25
Chapter 2 Fairs, Festivals, and Vending Your Wares in Plein Air 31
How to Find Fairs and Festivals 31
Is This Show for You? 33
Making Art Look Good 35
"Handmade" and "Made in America" 37
Frames and Pedestals 41
Talking to Collectors 51
Juried Show Etiquette 56
Chapter 3 Open Studios 61
Open Studio Events 61
Turning Visitors into Buyers 66
By-Invitation Open Studios 70
Taking Suggestions 74
Meeting Prospective Buyers at Museums 76
Chapter 4 Exhibiting Art in Non-Art Spaces 81
Art Doesn't Have to Be in a Gallery to Be Real Art 81
Art in Health Care 85
Art in Sports Venues 88
Art in the State Capitol 92
Custom Artist 94
Public Art Loan Programs 98
Exhibiting and Selling in Another Country 102
Chapter 5 Alternative Galleries 107
Is This Vanity? 107
The Artist as Curator 111
Publish One's Own Catalogue? 117
Publish One's Own Prints? 122
Working Small 129
…Or Leaving Behind Art-as-Object Making Completely 132
Chapter 6 Practical (and Perhaps Ethical) Considerations 139
Photographing Art 139
Are Artists Responsible for Their Art? 143
Giving Artworks a Name 148
Permits and Licenses 151
Sidewalk Ordinances 151
Getting Art Supplies through Airport Security 156
Disaster Preparedness 163
Chapter 7 Legal Considerations 171
Mediation for Artists 172
Incorporating 181
Soliciting Investors 186
Artists' Estates 189
Artists' Private Foundations 193
Chapter 8 Spending Money, Making Money 199
Can You Deduct That? 200
Artists and Advertising 202
Leasing One's Artwork 208
Emergency Funds for Artists 219
Fine Artists and Craftspeople 221
Borrowing Money 225
The Benefits of Donating Art 227
The (Apparent) Benefits of Giving Art Away 230
Index 235
