From the Publisher
“In Seeding Innovation, Robyn inspires readers with her data, action items and examples of industry changing leadership. With a call for courage, a strong compass and a gentle hand, she provides informed guidance for 21st century business leaders.”―ROSE MARCARIO, former CEO of Patagonia, and member of Rivian Board of Directors
“I do not know of an author who has a broader vision when it comes to connecting the systemic breakdowns we are witnessing and who can reconnect us to techniques and pathways that restore our love for each other and our home, the planet.”―PAUL HAWKEN, American environmentalist, entrepreneur, author, economist, and activist
"Women have always been the backbone of society, culture and the economy. That reality is finally getting the recognition it deserves in the 21st century, with women leading businesses and organizations that not only outperform their male peers, but also inspire the next generation of *all* people. In Seeding Innovation, Robyn shares data on the undeniable power of the female consumer, what happens when you #HypeWomen and how everyone wins when women lead. It's a must-read for anyone who wants to better understand the opportunities that lay in front of us and to claim your role in this seismic shift."―ERIN GALLAGHER, CEO and Founder of Ella, Fast Company's World's Most Innovative Recipient
“If you’re an environmentalist who thinks the private sector is an implacable enemy, or a business executive who thinks the environment is superfluous to your bottom line, I hope you’ve packed light for that short, nonstop trip to irrelevance you’re on. Alternatively, stop and read my friend Robyn O’Brien’s Seeding Innovation. She’ll inspire you to embrace how protecting the planet and turning a profit have become inseparable elements of the deal flow we desperately need to have a world worth living in. And there’s a decent chance she’ll reroute you to a purpose-driven life.”―KEN COOK, President, Environmental Working Group (EWG)
“Robyn O’Brien’s wise and infallible moral compass always points us toward a better world. I’ll go anywhere she leads.”―KATHERINE CENTER, New York Times bestselling author
"In Seeding Innovation, Robyn charts a practical and heartfelt call-to-action for leaders who are eager to build something better - for the planet, for our food system, and for themselves. Robyn is one of those unique people who sees possibility and works to build bridges (not divisiveness) between people to solve our biggest problems. And, she brings her authentic self to this book - it's grounded in courage and faith - and I think it’s the perfect guide at the perfect time from a true thought-leader."―STEVE YOUNG, Managing Partner, Manna Tree Partners, a private equity firm focused on improving human health through nutrition
“In a world where businesses are increasingly judged not only by their financial performance but also by their impact on the planet and society, Robyn O’Brien’s Seeding Innovation stands as a timely and essential guide for investors and 21st century Innovators seeking to make a meaningful difference. I highly recommend it to anyone who believes in the power of venture capitalism to drive positive change and create a more sustainable and equitable future."―DON WAKAMATSU, former Seattle Mariners Manager and Founder of The Wakway Foundation"Finally, a book, Seeding Innovation that creates a real guide for practical and tangible innovation and change from the old, outdated limited measurements of GDP and capitalism. Robyn paves the way through her brilliance and expertise to help create a new and expanded lens of how we move forward here and now, together with greater purpose and impact in business and how we live on this planet."―DARIN OLIEN, author and Emmy Award winning host of Down to Earth with Zac Efron“What does advise for entrepreneurs look like when the markets, the investors, the services and products are changing before your eyes? How do shed the orthodoxy of the existing, failing system? Well, the answer is you dig deep, you move from the linear simplistic mindset and into a circular, holistic one that embraces complexity in all its forms.
Robyn’s personal journey, her wisdom acquired though years of wanting to be the change she wanted to see is reflected in this book. It’s both holistic in its eloquent framing of the macro business environment in poly crisis world (Planetary Boundaries, Economic, Political and Social). It explains ´why ESG, DE&I and personal work is central to building a resilient, profitable businesses. Seeding Innovation presents both sober and practical tools for entrepreneurs and leaders wanting to create lasting value for people and planet”―ERIK BRUUN BINDSLEV, Global Impact Leader and Entrepreneur