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![Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
240
by Stephen Anderson
Stephen Anderson
![Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
240
by Stephen Anderson
Stephen Anderson
eBook
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Overview
What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.
Topics include:
Topics include:
- AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
- PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
- THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
- THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Product Details
ISBN-13: | 9780132118637 |
---|---|
Publisher: | Pearson Education |
Publication date: | 06/13/2011 |
Series: | Voices That Matter |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 240 |
File size: | 12 MB |
Note: | This product may take a few minutes to download. |
Age Range: | 18 Years |
About the Author
Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.
Table of Contents
Prologue . . . . . . . . . . . . . . . . . . . . . . . . xi1 Why Seductive Interactions? . . . . . . . . . . . . . . . . . .1
SECTION ONE
Aesthetics, Beauty, and Behavior
2 Why Aesthetics? . . . . . . . . . . . . . . . . . . . . . . . . .17
3 Are You Easily Understood? . . . . . . . . . . . . . . . . . .19
4 Are You Attractive? . . . . . . . . . . . . . . . . . . . . . . .25
5 Who Do You Remind People Of? . . . . . . . . . . . . . . .35
6 When Aesthetics Aren’t Attractive . . . . . . . . . . . . .43
7 The Power of Faces . . . . . . . . . . . . . . . . . . . . . . . .49
SECTION TWO
Playful Seduction
8 Are You Fun To Be Around? . . . . . . . . . . . . . . . . . .55
9 Are You Unpredictable?. . . . . . . . . . . . . . . . . . . . .63
10 Are You Stimulating? . . . . . . . . . . . . . . . . . . . . . .75
11 Are You Mysterious?. . . . . . . . . . . . . . . . . . . . . . .79
12 Can People Express Themselves Around You?. . . . . . .87
SECTION THREE
The Subtle Art of Seduction
13 Small First Steps . . . . . . . . . . . . . . . . . . . . . . . . .93
14 Coming on Too Strong (and how not to!). . . . . . . . .105
15 Attracting Attention . . . . . . . . . . . . . . . . . . . . . 115
16 The Path of Least Resistance . . . . . . . . . . . . . . . . 119
17 The Influence of Words . . . . . . . . . . . . . . . . . . . . 131
18 An Eye for Details . . . . . . . . . . . . . . . . . . . . . . . 137
SECTION FOUR
The Game of Seduction
19 Real World Games . . . . . . . . . . . . . . . . . . . . . . . 149
20 A Challenge Worth Pursuing . . . . . . . . . . . . . . . . 155
21 Making Things Difficult . . . . . . . . . . . . . . . . . . . 169
22 How Are We Doing? . . . . . . . . . . . . . . . . . . . . . . 179
23 What’s the Prize?. . . . . . . . . . . . . . . . . . . . . . . .189
24 Let’s Get Serious . . . . . . . . . . . . . . . . . . . . . . . .199
25 Only the Beginning . . . . . . . . . . . . . . . . . . . . . . 205
Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .217
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