Searching for Trust in the Global Economy

Searching for Trust in the Global Economy

Searching for Trust in the Global Economy

Searching for Trust in the Global Economy

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Overview

Trust is the foundation for strong working relationships, but the way people from different cultures search for and decide to trust varies. Searching for Trust in the Global Economy describes these cultural differences from the perspective of 82 managers from 33 different countries in four regions of the world. It addresses the current global business climate with insights from managers describing how the COVID-19 pandemic disrupted the process of searching for and deciding to trust new business partners.

Jeanne M. Brett and Tyree D. Mitchell propose a simple framework that explains the cultural differences in deciding to trust new business partners. They suggest that the key to understanding cultural differences in the process lies in the interplay between cultural levels of trust and "tightness-looseness," or the degree to which a culture strongly enforces its norms. They explain how searching for and deciding to trust is different in the high-trust, loose cultures of the West, the high-trust, tight cultures in East Asia, the low-trust, tight cultures in the Middle East/South Asia, and the low-trust, loose cultures in Latin America.

Searching for Trust in the Global Economy is based on managers' experiences building new business relationships around the world, but its practical advice for searching for and deciding to trust is useful not only for business leaders but also for government, not-for-profit, and other leaders who are responsible for building new relationships in the global economy.


Product Details

ISBN-13: 9781487527952
Publisher: University of Toronto Press
Publication date: 05/17/2022
Pages: 192
Product dimensions: 6.00(w) x 9.10(h) x 0.80(d)

About the Author

Jeanne M. Brett is the DeWitt W. Buchanan, Jr. Distinguished Professor of Dispute Resolution and Organizations at the Kellogg School of Management at Northwestern University.
Tyree D. Mitchell is an assistant professor at the School of Leadership and Human Resource Development at Louisiana State University.

Table of Contents

Preface
1. Searching for and Deciding to Trust - Key Actions and CORR Standards
2. Trust and Tightness-looseness - Culture and Deciding to Trust
3. Middle East and South Asia - Respect Rules
4. Latin America – Rapport is a Requirement
5. East Asia – Trustworthy, Competent, Adherent
6. The West – Be Open to Sharing Information
7. Similarities and Differences – Points of Contact between Regions
8. Searching for Trust during a Pandemic
9. The Future of Searching for Trust
10. Points of Application – How to Maximize Insights from this Book
Acknowledgements
Notes

What People are Saying About This

Elizabeth McCune

"This book lays out an insightful cultural framework that provides a practical approach to unpacking the complexity of building trust across cultures. As a scientist-practitioner specializing in survey methodology, I'm eager to apply this framework toward creating trust with employees across the globe such that they feel safe and empowered to share their much-needed voices."

Adam Grant

"Every culture puts a premium on trust, but each culture has its own norms for deciding who to trust. In this book, two experts synthesize their new research on how to earn trust and when to extend it.

Michele Gelfand

"Searching for Trust in the Global Economy is a must-read for anyone who is trying to build trust across cultural boundaries. Written by the foremost authorities on the topic, this book provides a comprehensive analysis of not only the key ways people around the world differ in their decision to trust, but why these differences have evolved in the first place. Filled with surprising insights that are based in the best science, along with practical advice on how to build new relationships across cultures, this book will forever change the way you view the world and make you more culturally intelligent."

Linn Van Dyne

"This well-written and engaging book will appeal to managers and scholars who are interested in international management and cross-cultural business relationships. The core of the book is an insightful typology that sheds light on how people in four cultural clusters decide if they will trust a potential new business partner. Vivid examples and quotations illustrate differences in the four cultural clusters, and the book provides tangible suggestions for dealing with cultural differences."

Erin Meyer

"You can do your business over the phone, you can hop on a Zoom call, or you can get on a plane. That's the easy part of working in our global economy. The difficult part is figuring out how to build trust with clients and colleagues who come from a wide range of nations and cultural backgrounds. In this fascinating book Brett and Mitchell will show you how. Based on research that demonstrates key differences in how trust is built in a variety of world regions and offering practical strategies for how to increase your global effectiveness, this book is both timely and practical. A must-read!"

Roy J. Lewicki

"In a single volume, Jeanne Brett and Tyree Mitchell have provided the tools to significantly transform our understanding of the dynamics of trust and culture in a global economy. This book employs the latest analytic tools of 'tight' vs. 'loose' cultures to understand trust dynamics; employs valuable interviews and ethnographic data from multiple regions of the world to add rich and meaningful texture to its assessments; is eminently readable by both academics and practitioners; readily applies its analyses to draw implications for improving trust judgments and dynamics between international business partners."

Brian Welle

"Professors Brett and Mitchell shed light on the global importance of trust as we build business relationships. Through their research — and the words of managers they interview — they bring to life the important role that culture plays in developing trust. This book provides an actionable framework for those reaching out across boundaries, cultures, and countries to collaborate together effectively."

Paula Caligiuri

"One of the most important global business skills is the ability to build trust with people from different cultures. Searching for Trust in the Global Economy is seminal reading for anyone working in a cross-cultural context, whether in-person or virtually. The book is a must-read for all culturally agile professionals."

Raymond A. Friedman

"Brett and Mitchell provide an elegant way to think about cross-cultural differences in trust. They use the most powerful recent development in cross-cultural psychology — the idea of tight and loose cultures — to break the world down into four clusters, each of which uses different tactics for building trust. This model will provide an 'ah-ha' moment to managers who have worked abroad, and a useful guide for those just starting to do business abroad."

Zhi-Xue Zhang

"Based on solid literature and insights from recent interviews with managers across four regions of the world, Jeanne and Tyree provide extremely useful information about the CORR standards for deciding to trust — competence, openness, respect, and rapport. The book is timely in that it offers managers practical tools and tips for building trust, which is the scarce currency of both business and human life in the contemporary world."

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