The book offers comprehensive coverage of essential topics, including:
• The concept of SEM and SEO
• The mechanism of crawler program concepts of keywords
• Keyword generation tools
• Page ranking mechanism and indexing
• Concepts of title, meta, alt tags
• Concepts of PPC/PPM/CTR
• SEO/SEM strategies
• Anchor text and setting up
• Query-based search
While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
The book offers comprehensive coverage of essential topics, including:
• The concept of SEM and SEO
• The mechanism of crawler program concepts of keywords
• Keyword generation tools
• Page ranking mechanism and indexing
• Concepts of title, meta, alt tags
• Concepts of PPC/PPM/CTR
• SEO/SEM strategies
• Anchor text and setting up
• Query-based search
While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
![Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
232![Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
232Product Details
ISBN-13: | 9780367554781 |
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Publisher: | CRC Press |
Publication date: | 10/04/2024 |
Pages: | 232 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |