Scientific Advertising

by Claude Hopkins

Overview

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Product Details

ISBN-13:	9781614279235
Publisher:	Martino Fine Books
Publication date:	01/22/2016
Pages:	116
Product dimensions:	5.90(w) x 8.80(h) x 0.40(d)

About the Author

Claude C. Hopkins was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.