This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
![Scientific Advertising](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.12.2_temp1)
Scientific Advertising
116![Scientific Advertising](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.12.2_temp1)
Scientific Advertising
116Product Details
ISBN-13: | 9781614279235 |
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Publisher: | Martino Fine Books |
Publication date: | 01/22/2016 |
Pages: | 116 |
Product dimensions: | 5.90(w) x 8.80(h) x 0.40(d) |