Scenario Planning: The Link Between Future and Strategy
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
1102943550
Scenario Planning: The Link Between Future and Strategy
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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Scenario Planning: The Link Between Future and Strategy
180Scenario Planning: The Link Between Future and Strategy
180Paperback(Softcover reprint of the original 1st ed. 2003)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349431977 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/2003 |
Edition description: | Softcover reprint of the original 1st ed. 2003 |
Pages: | 180 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
About the Author
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