A tour de force. Tamsen Webster has managed to distill a complex idea—how to use language and messaging to make behavior change stick—into a simple and actionable framework that any leader can leverage to drive more successful outcomes.” —Matthew Dixon, Wall Street Journal–bestselling coauthor, The Challenger Sale and The JOLT Effect; founding partner, DCM Insights
“If you’re a changemaker, you know just how hard it can be to have an impact. This book will make your job 10x easier... and make the world better.” —Michael Bungay Stanier, bestselling author, The Coaching Habit
“Nobody understands the psychology of buy-in quite like Tamsen Webster. Her unique principles will turbocharge your ability to create true believers in your vision.” —Dorie Clark, Wall Street Journal–bestselling author, The Long Game; executive education faculty, Columbia Business School
“Say What They Can’t Unhear presents clear and actionable solutions for shifting our focus for change from victory to actual improvement and alignment.” —Denise Hamilton, award-winning speaker; author, Indivisible
“An indispensable manual for leaders, this book teaches the foundational principles of the vital, yet rarely taught, skill of securing support for transformative change.” —Nido Qubein, President, High Point University; founder, National Speakers Association Foundation
“I’ve long admired Tamsen Webster’s unique perspective on driving change. She’s a brilliant strategist and communicator, and her work never fails to push my thinking in new directions.” —Alison Levine, New York Times–bestselling author, On the Edge; faculty, Thayer Leadership, West Point
“Tamsen Webster shows us the art and science of how to persuade effectively, making our businesses more successful and our lives more meaningful.” —David Meerman Scott, international bestselling author, The New Rules of Marketing & PR
“Say What They Can’t Unhear is required reading for entrepreneurs, marketers, creative directors, and anybody who wants to influence people.” —Gina Pell, Content chief, The What Media
“The book you and your team must read to succeed in a fast-changing world.” —Ramon Ray, Publisher, ZoneofGenius.com; host, The Rundown with Ramon
“Drawing from keen insights into human psychology, Say What They Can’t Unhear suggests how to create lasting change through authenticity, empowerment, and alignment with people’s deepest values and identity.” —Vikas P. Sukhatme, MD, ScD, Robert W. Woodruff Professor of Medicine, former dean, Emory School of Medicine
“No one guides organizations through lasting change better than Tamsen Webster. Her approach empowers people to embrace new perspectives authentically.” —Erica Dhawan, award-winning keynote speaker; Wall Street Journal–bestselling author, Digital Body Language
“If you’re in the business of changing hearts and minds, this book is a must-read! Tamsen Webster reveals what it really takes to move people to make big things happen.” —Jonathan Fields, bestselling author, Sparked; host, The Good Life Project
“Phenomenal! Say What They Can’t Unhear reveals precisely what leaders should do to construct a case for lasting change.” —Nancy Harhut, author, Using Behavioral Science in Marketing
“By far, Tamsen Webster has taught me more and delivered more measurable value to my professional communications success than any other human, living or dead.” —Chris Brogan, New York Times–bestselling author, The Impact Equation; chief of staff, Appfire
“Empathy, connection, and alignment instead of convincing, coercing, and manipulating—what a refreshing relief to read Say What You Can’t Unhear and learn that the science of creating change relies on leaning into our humanity. Ding!” —Steve Pratt, author, Earn It; cofounder, Pacific Content
“Say What They Can’t Unhear provides unconventional wisdom about how to create change by working with people’s basic psychology rather than against it. This is the evidence-based insight you need to become a more effective change agent.” —Liane Davey, PhD, author, The Good Fight
“In Say What They Can’t Unhear, Tamsen Webster beautifully writes and roadmaps how lasting change happens... and how to manufacture it.” —Mitch Joel, Cofounder, ThinkersOne; author, Six Pixels of Separation and CTRL ALT Delete
“In today’s world in flux—and a future full of uncertainty—Say What They Can’t Unhear illuminates how to catalyze positive, values-driven change.” —April Rinne, author, FLUX
“In this go-to guide, Tamsen Webster follows her own advice. Trust me, you won’t be able to un-read the brilliance in this book. It will change how you change.” —Ron Tite, author, Think. Do. Say. and Everyone’s an Artist
“An instant classic! Clear and captivating, this is the instruction manual for wielding the most important power you possess: the power to persuade.” —Jay Baer, business strategist; 7x author, including The Time to Win