Salesforce CRM Admin Cookbook

Salesforce CRM Admin Cookbook

by Paul Goodey
Salesforce CRM Admin Cookbook

Salesforce CRM Admin Cookbook

by Paul Goodey

eBook

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Overview

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the Internet. It is a proven system which helps to manage large volumes of information across an organization and also improves communication between departments for exceptional customer service. The CRM application is available for the management of sales projections and orders, marketing plans, knowledge management, service and support, partner relationships, and data analytics. The application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. For optimum performance of the system, there are a lot of things for you as the Salesforce administrator to know and tackle, but there isn't a single book which focuses on the administrative aspect of Salesforce CRM.

"Salesforce CRM Admin Cookbook" enables you to instantly extend and unleash the power of Salesforce CRM. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features or are looking for ideas for advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes.

This book provides practical, step-by-step instructions that cover the use of hidden features, advanced user interface techniques, solutions for process automation, and data and systems integration in detail.

This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that cover data quality and automation, approval and workflow processing, solutions to increase productivity, and the integration of Salesforce CRM with external tools and applications, such as Google and Microsoft Outlook.

"Salesforce CRM Admin Cookbook' provides practical, step-by-step instructions to deliver enhanced functionality and extend the power of Salesforce CRM.


Product Details

ISBN-13: 9781849684255
Publisher: Packt Publishing
Publication date: 03/26/2013
Sold by: Barnes & Noble
Format: eBook
Pages: 266
File size: 28 MB
Note: This product may take a few minutes to download.

About the Author

Paul Goodey is an IT professional with more than 15 years' experience of developing technology solutions for companies of all sizes across a variety of industries. Having gained his first experience of Salesforce CRM in 2006, while working in a combined web developer / Salesforce System Administrator role, he quickly recognized the huge potential of the Salesforce application and has been a keen and active member of the salesforce.com administrator and developer communities ever since. Paul has enjoyed significant experience, since 2006, with Salesforce CRM having worked in various roles such as Administrator, Developer, Systems Manager, Business Analyst and Consultant to provide Salesforce CRM and Force.com platform solutions for both in-house and consultancy-based end-users. Based in the UK, near London, Paul's professional qualifications include Salesforce.com Certified Developer DEV-401. In his spare time he is a keen runner, having run several marathons and half-marathons since 2001. Online, Paul can be found on LinkedIn at http://www.linkedin.com/in/paulgoodey
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