Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

by Fred Koenig

Overview

This fascinating study of commercial rumors—those directed at products, producers, corporations, or retailers—presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace—the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

Product Details

ISBN-13:	9780865691179
Publisher:	Bloomsbury Academic
Publication date:	09/30/1985
Pages:	194
Product dimensions:	6.14(w) x 9.21(h) x 0.50(d)

About the Author

enig /f Frederick