Time is running out.
Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure. Competitors have raced ahead and there are only two options left: Embrace the change. Or ignore it and fall behind.
Discover the new rules.
Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. The rules have changed —customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what’s coming next and how to deal with it.
Inside Rule of 24, you will learn:
- How to transform your sales process by utilizing the power of extreme personalization › What the Rule of 24 is, and how it changes the way you think about selling
- How to audit yourself, your industry and learn exactly what your customer is expecting from you
- How to become a master of all of your selling mediums and crush your competition
- How to build seamless client interactions that thrill B2B buyers
Written for companies who want to prosper and grow in the digital age, this book is your roadmap. After reading Rule of 24, you’ll be riding atop the wave of imminent change, instead of helplessly swimming against it.
Rule of 24 changes everything.
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About the Author
The first 20 years of his career took place in the technology industry where he succeeded in sales and executive positions. Since then, Bob has brought his demo expertise to over half of the top 400 technology companies in the world including firms like Microsoft, Google, IBM, Siemens and Dassault. Bob is a keynote speaker, consultant, sales expert, author of the global best-selling book "Demonstrating to Win!"
Dan Conway is President and CEO of 2Win! Global an international training, consulting and software company specializing in complex product demos, presentations and demo video automation. Dan has spent 20 years in the software and technology industry helping companies and agencies grow their business. Most recently holding a senior executive position for a leading international software enterprise prior to joining 2Win! As a former 2Win! Client Dan has truly walked in their shoes and understands the value of the 2Win! Portfolio and how it helps companies engage with their clients across all mediums (video, web and in-person demos and presentations) employing 2Win! techniques to improve company revenue and profit.
Table of Contents
one: RULE OF 24
two: B2B COMPLEX PURCHASES
three: DIGITAL SELLING & PRESENTING
four: GUIDING PRINCIPLES
five: VIDEO AUTOMATION
six: VIDEO CATEGORIES
seven: PERSONAL VIDEO
eight: VIDEO CONTENT CREATION
nine: VIRTUAL DEMONSTRATIONS
ten: THE IN-PERSON MASTER OF 24
fourteen: AN ILLUSTRATION
fifteen: ORGANIZATIONAL EXECUTION