David Kelley
“Design thinking has unlocked the creative potential of leading organizations around the world. The stories in Rotman on Design will inspire innovators everywhere.”
Bruce Nussbaum
“This is the most extraordinary collection of essays on Design and Design Thinking that I have ever seen. Including contributions by the most insightful leaders in the field, it is a powerfully useful book that everyone in search of more innovation and creativity must have.”
Patrick Whitney
“Rotman on Design is the ultimate collection of contemporary ideas about design and business. If you want a broad view of how design is changing how companies work, this is it.”
From the Publisher
“There are still some who believe that design is just about making things, people, and places pretty. In truth, one of design’s most fundamental tasks is to help people deal with change. Consequently, design is increasingly important and will become a necessary component of everybody’s education. The Rotman School is among those leading the way.”
“Design thinking has unlocked the creative potential of leading organizations around the world. The stories in Rotman on Design will inspire innovators everywhere.”
“This is the most extraordinary collection of essays on Design and Design Thinking that I have ever seen. Including contributions by the most insightful leaders in the field, it is a powerfully useful book that everyone in search of more innovation and creativity must have.”
“Rotman on Design is the ultimate collection of contemporary ideas about design and business. If you want a broad view of how design is changing how companies work, this is it.”
Paola Antonelli
“There are still some who believe that design is just about making things, people, and places pretty. In truth, one of design’s most fundamental tasks is to help people deal with change. Consequently, design is increasingly important and will become a necessary component of everybody’s education. The Rotman School is among those leading the way.”