Rhetoric: The Art of Persuasion
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
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Rhetoric: The Art of Persuasion
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
14.0
In Stock
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Rhetoric: The Art of Persuasion
64Rhetoric: The Art of Persuasion
64Hardcover(New Edition)
$14.00
14.0
In Stock
Product Details
ISBN-13: | 9781632864437 |
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Publisher: | Bloomsbury USA |
Publication date: | 02/23/2016 |
Series: | Wooden Books |
Edition description: | New Edition |
Pages: | 64 |
Product dimensions: | 5.60(w) x 6.70(h) x 0.50(d) |
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